HOW TO DESIGN A SEARCH ENGINE FRIENDLY WEBSITE
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
How to Design a Search Engine Friendly Website
Search engines prioritize well-designed websites with ample text content. Here are some effective tips to help your website rank higher.
Text Content
The foundation of your website is its text content. Begin with a comprehensive home page that introduces and describes your site's main topics. Each section should delve deeper into specific subjects.
Incorporate key search terms naturally into your content. Highlight them using bold text or H1 tags to emphasize their importance to both users and search engines.
Avoid Frames
While search engines claim they can navigate frames, they tend to complicate indexing. It's best to avoid frames altogether. Sites without frames generally achieve higher rankings. If your site uses frames, consider redesigning it for better results.
Page Forwarding
Avoid using page forwarding, which often checks for Flash or browser type. Instead, design your home page to be compatible with all browsers, allowing users to choose between a Flash version or standard HTML. Skipping over your home page misses an opportunity to include valuable text content for both users and search engines.
Minimize Heavy Graphics
Use graphics sparingly and avoid embedding text within them, as search engines can't read it. Employ alt-tags for images to describe them, including relevant keywords.
Dynamic Pages
Dynamic websites offer real-time updates but can pose indexing challenges. Search engines will index pages with simple URLs (e.g., /pagename.php), but pages with complex query strings (e.g., pagename.php?section=2&user=xyz) may not be indexed.
Ensure top-level pages have static information for better indexing while keeping dynamic elements deeper within the site.
Use of Flash
Refrain from building your entire site in Flash; search engines can't index content within Flash files. If you use Flash, also provide a complete HTML version. Flash elements like animations can enhance your site, but limit them to avoid navigation issues.
Effective Navigation
Search engine spiders start at your home page and follow internal links. Ensure every page links back to the home page and to major sections. If your main navigation uses buttons, add text links at the bottom of pages for easier navigation by both users and spiders.
By implementing these strategies, you'll enhance your website's visibility and improve its search engine rankings.
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You can find the original non-AI version of this article here: HOW TO DESIGN A SEARCH ENGINE FRIENDLY WEBSITE.
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