How broken links can hurt your website
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
How Broken Links Can Hurt Your Website
Overview
A business website is always evolving, and this dynamic nature has its benefits. However, how you manage these changes can significantly impact your website's performance and user experience.
The Issue with Broken Links
Content on your website can become outdated for various reasons. You might have time-sensitive promotions or discontinued products. The instinctive solution is to remove these pages and any internal links to them. However, this approach can decrease website traffic and negatively impact search engine rankings.
When other websites link to your removed pages, or users bookmark them, deleting these pages takes away potential leads. Search engines, which rely on links to crawl and index sites, may struggle if pages suddenly disappear, leading to less traffic and slower indexing of new content.
Simple Solution: 301 Redirects
Avoid the pitfalls of broken links by implementing 301 redirects. Before removing a page, set up a 301 redirect to direct users to a relevant new page. For instance, if "july-sale.htm" is outdated, redirect it to "august-sales.htm" before deletion.
If you've already deleted pages, don't worry. Check your web server's error logs for 404 errors, identify the missing pages, and set up 301 redirects accordingly. This strategy ensures that visitors who land on removed pages are seamlessly directed to relevant content, enhancing the chance of conversion.
Search engines will also appreciate the consistency, spending more time exploring your site. Note that some hosting providers don’t support 301 redirects; they might suggest using JavaScript, which isn’t effective for search engines and only works for some visitors.
By managing broken links properly, you maintain user engagement and ensure search engines can efficiently crawl your site. This small step can make a big difference in your website's success.
You can find the original non-AI version of this article here: How broken links can hurt your website.
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