Google manipulates search results A boost for small business
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Google’s Search Adjustments: A Potential Boost for Small Businesses?
Overview
Achieving a top Google ranking has become increasingly challenging, especially for smaller businesses without substantial budgets. However, recent changes in Google’s search display could offer new hope. If landing a top spot for your primary keywords has been difficult, keep reading!
Google’s Search Experiment
Google is testing a new feature in its search results. Instead of just showing the top ten results, it suggests three additional related results, replacing positions six, seven, and eight. These are referred to as 'intruder' results.
For example, if you search for "piggy bank," results six through eight may be replaced by top results for the search "piggy bank lyrics." Google predicts that users searching for "piggy bank" might also be interested in "piggy bank lyrics."
An Opportunity for Small Businesses
Initially, it might seem more challenging to reach the top with fewer spots available. However, this change could actually benefit smaller businesses.
Why Smaller Businesses Benefit
1. Current Landscape: Big corporations dominate popular search terms like "computers" or "pets" due to their significant resources. Small businesses focus on specific keywords, like "computers Boston" or "discount pets for children."
2. The Change: Google’s experiment replaces broad search results with those from more specific queries. For instance, a search for "computers" might now include top results for "computers Boston," favoring smaller businesses.
3. Simplified Competition: Big companies would face difficulty optimizing for every specific search term due to their extensive range of products and services. It's more feasible for them to aim for the top five broad search results.
The Reality of Google’s Experiment
While simplified, the situation is complex. Google’s intruder results are drawn from popular specific searches. This means you need to rank well in a specific search to feature as an intruder. So, the dynamics are more nuanced than just replacing big businesses with smaller ones in the top results.
Final Thoughts
If this feature becomes standard across all searches, smaller businesses could have more opportunities to climb the search engine ranks. It offers potential for increased visibility and competition against larger corporations.
Examples to Explore
- Search "add url"
- Search "on demand"
Stay tuned to these changes and explore how they might impact your business's online presence.
You can find the original non-AI version of this article here: Google manipulates search results A boost for small business .
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