Google is quickly changing
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Google is Rapidly Evolving
Summary
November brought significant changes to Google, including a newly indexed database, causing shifts in page rankings.
Article Body
Recent developments in Google have caused a stir in SEO communities. With November's update, Google introduced a new indexed database that significantly affected page rankings.
Changes in Page Rankings
Many are concerned that Google's changes have impacted their site placements negatively. However, this isn't necessarily the case. There's been a notable shift in page rankings, particularly affecting ecommerce search terms, where many top 100 placements have disappeared.
Conversely, smaller sites have been promoted in rankings. This may be due to Google expanding its indexing capabilities, possibly accommodating sites with five-character IDs or more. This expansion would allow Google to include additional sites beyond the 3.2 billion already indexed.
Observations from the Field
Speaking with various ecommerce site owners, I've noticed attempts to improve page ranks have gone unrewarded, especially since the algorithm update. Despite adhering to best practices, many saw their rankings drop after November's changes.
However, the tide is turning. Recently, many have reported significant boosts in page ranks, an unexpected yet welcome development.
Debunking Myths
There's a prevalent belief that Google stopped indexing beyond three levels in site directories (e.g., www.yoursite.com/level1/level2/level3). I find this claim unfounded. In reality, more sites have achieved better PageRank (PR) across their entire structure than ever before. It seems Google is rewarding high-quality resources online before expanding their index.
A Personal Experience
My site experienced a dramatic drop in search engine placements after November's update. A top-ranking keyword fell to
181 and stayed stagnant for weeks. Suddenly, Google indexed all 600+ pages of my site, and my rankings rebounded quickly. This suggests that Google was optimizing its crawl and indexing processes.
Conclusion
The real question isn't whether your site will recover but when it will. Patience and persistence are key. Continue with best practices, and your site will likely regain its standing. The resilient ultimately emerge victorious.
Best of luck!
For more articles by Martin, visit: [SmartAds News](http://www.smartads.info/newsletter)
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