Google Best Search Engine Optimization SEO Practices Part 3

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Google SEO Best Practices: Part 3


Summary:
In this part of the series, we focus on optimizing meta tags for Google SEO. We’ll discuss five crucial meta areas in the order they should appear in your source code.

Keywords:
SEO firm, SEO blog, search engine optimization firm, search engine optimization blog

Article Body:

This installment centers on optimizing the meta tags for Google. Let's explore five essential meta areas, listed as they typically appear in source code.

1. The DTD Statement

The Document Type Definition (DTD) Statement should be the first tag in your head section. It enables faster and more comprehensive indexing by Google, reducing the time your site remains in the "trustbox." HTML 4.0 or 4.01 is recommended, with the Transitional type being suitable for most cases.

2. The Title: Most Important

The title is crucial for SEO, impacting listing, click-through rates, and conversions. It’s also the primary element indexed and displayed as the link text in Google’s search results. Aim for a title length of 7 to 8 words for optimal results.

3. The Description

This tag helps Google generate a text summary of your page that appeals to searchers rather than search engines. While it may not affect rankings in competitive markets, it's still valuable for user experience. A description of around 150 characters is ideal.

4. Keywords

Interestingly, Google uses this tag to check for spam. Avoid including niche keywords here, as it might reveal your optimization strategy to competitors. Instead, integrate primary keywords throughout your content. Use around 200 characters and ensure each page has a unique set of keywords.

5. The Charset Type

Another key element in the head section, this tag informs the browser how to handle specific characters. Google prefers the ISO-8859-1 tag since it doesn’t require data encoding, speeding up page indexing. Use the UTF-8 tag for forms that accept non-standard characters, such as those from international users.

These practices are essential for efficient SEO and improving your site’s visibility on Google.

You can find the original non-AI version of this article here: Google Best Search Engine Optimization SEO Practices Part 3.

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