Google Best Search Engine Optimization SEO Practices Part 1

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Google’s Top SEO Practices: Part 1


Overview


This guide walks you through essential steps for creating and maintaining a Google-optimized website. If you already have a site, use this as a checklist to ensure best practices. We'll explore five key areas in this installment.

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Key Aspects to Consider


The Domain Name Dilemma


Choose a domain name that's unique and memorable. Avoid keyword-heavy domains with hyphens, as they're less relevant now. Opt for a ".com" extension for easy recognition. Register your domain for several years to build trust with Google. If you have multiple related domains, pick one as primary and use 301 redirects for the others to avoid duplicate content problems.

Web Design Simplicity


Prioritize text content over HTML code. Your code should be search engine-friendly rather than strictly W3C compliant, since their validation can be outdated. Aim for a clean and efficient design that appeals to search engines.

JavaScript and CSS Management


JavaScript and CSS should be placed in external files rather than embedded in each page. This reduces page size, especially when using repetitive code for menus or styles across multiple pages.

Understanding Page Size


There’s no strict limit on page size, but aim for around 40-50KB to enhance loading times and maintain a good text-to-graphics ratio. Efficient page size management can improve user experience and search engine ranking.

Web Hosting Considerations


Whenever possible, use a dedicated server and ensure you have a static IP address. This aids in grouping domains and avoiding blacklisting issues. A reliable hosting solution plays a crucial role in your site's performance.

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Using these guidelines will set a strong foundation for effective search engine optimization. Stay tuned for the next part, where we'll delve deeper into more advanced strategies.

You can find the original non-AI version of this article here: Google Best Search Engine Optimization SEO Practices Part 1.

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