Getting Listed In Search Engines
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Getting Listed in Search Engines
Understanding Search Engine Optimization (SEO)
Search engine optimization (SEO) involves designing, writing, and coding your entire website to increase the chances of your pages appearing at the top of search engine results for selected keywords and phrases. The main focus of an SEO specialist is to target search engines that will provide the most traffic, including:
- Yahoo
- AOL Search
- MSN Search
- Business.com
- FAST Search
- AltaVista
- HotBot
- LookSmart
- Lycos
- Netscape Search
- Open Directory
- Overture
When to Implement SEO
The optimal time to integrate SEO is before your site is designed. During the creation of your website templates, an SEO specialist can review them and recommend layouts that enhance indexing. Once the best layout is chosen, the specialist can guide your designer on where to place keywords and phrases within your HTML tags.
Choosing the Right SEO Specialist
To distinguish between a quality SEO specialist and a scam, ensure they can effectively index your site on Google, Inktomi, and Yahoo, which each have unique indexing methods. Google doesn't use meta-tags for relevancy, while Inktomi does, and Yahoo operates as a directory. You should receive tailored strategies for each platform. If their answers are not varied, consider seeking a more experienced professional.
Adapting an Existing Website
If your website is already designed, an SEO specialist might suggest layout changes. This isn’t a critique of the design but rather an assessment regarding its effectiveness in search engine indexing. For instance, sites with complex framesets struggle to rank well, but those with simple framesets have better indexing potential. An SEO specialist can design or advise on creating a straightforward layout for optimal results.
The Role of SEO in Marketing
SEO complements other marketing strategies like banner advertising, web copywriting, and online community engagement. It's not a replacement for quality content, excellent customer service, or a solid sales strategy. Effective SEO is a specialized tool that helps potential customers find your website and should align with comprehensive online and offline marketing plans.
You can find the original non-AI version of this article here: Getting Listed In Search Engines.
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.