Creative Search Engine Optimization A Case Study
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Creative Search Engine Optimization: A Case Study
Introduction
Search engine optimization (SEO) is everywhere, but how does it apply to your site? While many articles offer useful advice, this case study illustrates how a real-world example found success by emphasizing creativity in challenging SEO scenarios.
Challenges for BusinessTaxRecovery.com
In November 2004, we began managing SEO for BusinessTaxRecovery.com, which had relied solely on offline promotions and pay-per-click ads. The site had no presence in search rankings on Google, Yahoo, or MSN.
Keyword analysis revealed that targeting terms like "business" and "tax" was daunting due to competition from government sites. The IRS, with nearly 9,680 inbound links, and the California tax agency, with about 7,000, posed significant challenges. Compounding the issue, the client required high rankings during the busy tax season from January to April, leaving us just two months to deliver results.
Creative Solutions: 140,000 Hits
After contemplating a Salvador Dali painting for inspiration, we devised a strategy involving focused internal pages, meta tag optimization, link exchanges, and extensive article promotion. This approach garnered 145,828 hits between January and April, with only 5,000 from pay-per-click ads.
Strategy Details
1. Page Focus Shift: Instead of competing directly with major tax sites, we concentrated on the keyword "business tax articles," guiding visitors to the article page rather than the homepage. Meta tags were optimized, and we established a link exchange program.
2. Article Promotion: Recognizing the complexity of tax topics, we launched an aggressive article campaign. About 35 articles were crafted and submitted to directories, quickly gaining traction due to their relevance. These articles drove traffic directly and created a network of inbound links via the article bylines.
3. Search Engine Focus: We targeted Yahoo and MSN, anticipating slow results from Google due to its longer response time to content and meta tag changes. By mid-January, the site reached number one on MSN for "business tax articles," and by the end of January, it topped Yahoo as well. By February, MSN also ranked it first for "tax articles." This visibility resulted in significant traffic and conversions, much to our client's delight.
Looking Ahead
Post-tax season saw a 75% drop in traffic, as expected. The article strategy was a short-term fix but will generate returns during the first quarter annually. Our long-term goal is to surpass tax agency sites in rankings for broader terms like "business taxes," a task requiring patience but promising substantial client benefits.
Conclusion
Creativity can be pivotal in overcoming SEO challenges. Simply updating meta tags and links may not suffice; thoughtful, strategic planning can lead to outstanding results, as demonstrated in this case study.
You can find the original non-AI version of this article here: Creative Search Engine Optimization A Case Study.
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