Creating a Target Keywords List
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Creating a Target Keywords List
Overview
Developing a strong list of target keywords is crucial for a successful SEO campaign. This guide outlines how to build your keyword list through effective research, what factors to consider, and why it's essential for your site's success.
Importance of Target Keywords
Keywords are a key element of search engine optimization. Selecting and targeting the right keywords ensures that you attract the right audience and boost web traffic. It's not just about high page rankings; the traffic must be relevant. Experts often view the keyword list as a major factor in a website's or online business's success or failure.
Beyond Domain Names
Choosing a relevant domain name is no longer enough. Selecting the right keywords is just as critical. Most visitors find a site through search engines by typing in relevant terms. Your chosen keywords help these users find you, so it’s vital to pick the right ones to attract the right people.
Identifying Your Target Audience
The first step is to identify your target audience, similar to how you would for television ads. Consider location when defining your market. For instance, a used car dealership in Hayward, California, benefits most from local traffic. Similarly, if an online business only ships within the USA, international traffic won't lead to sales. By integrating location-specific keywords, you can better reach your audience, improve rankings, and increase conversion rates.
Considering Keyword Competition
It's important to consider keyword competition. Using general terms like "cars" results in an overwhelming number of results. For example, "used cars" generates millions of hits, while narrowing it to "used cars Hayward" and even further by zip code drastically reduces the competition. This approach ensures that your audience can find you more easily.
Striking the Right Balance
Choosing keywords that are too general or too specific can be counterproductive. Ideally, keyword phrases should be no more than three words long to strike the right balance.
How to Choose Keywords
Start by brainstorming with colleagues, friends, or an SEO professional to create a list of 20 or more potential keywords. The Google Keyword Tool is a great resource for researching keywords, providing insights into popularity and suggesting alternatives.
Refine the list by focusing on terms with the best potential for sales or traffic conversion. Tools like WordTracker and Keyword Discovery can help you choose the most effective words, though they may charge for access. Eliminate poorly performing or unpopular keywords and prioritize the remaining ones based on search popularity to focus your SEO campaign.
Optimizing vs. Maximizing Traffic
Remember, the goal is to optimize your traffic, not just maximize it. Crafting the right keyword list is foundational to a successful website.
~Ben Anton, 2007
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