Choosing Search Optimized Domain Names

Below is a MRR and PLR article in category Internet Business -> subcategory SEO.

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Choosing SEO-Friendly Domain Names


Summary


Learn how to select a search engine optimized (SEO) domain name for your business website with these 7 essential steps.

Keywords


SEO, search engine optimization, domain names, web design, keywords, phrases

Article


Choosing the right domain name for your business website is crucial. It must work effectively for you and your brand. This guide covers the key considerations to keep in mind when selecting an SEO-friendly domain name and outlines the steps I use to make this important decision.

An ideal domain name should accurately represent your product or service, allow for future growth, be easy to remember, and include important keywords or phrases. Additionally, consider the implications for branding, as a well-chosen domain can enhance your marketing efforts. If possible, using an older, established domain name can be an advantage, since search engines tend to rank them higher.

Here, I focus on choosing the best new domain name without delving into specific marketing or branding requirements.

Steps to Choose an SEO-Optimized Domain Name


Preparation: Open a few browser windows and a spreadsheet program. You may need to sign up on some reputable websites, which is optional, but recommended.

Step 1: Use Overture to Check Keyword Volume

Open Overture's keyword volume checker. Enter your product or service name and save the output to your spreadsheet.

Step 2: Analyze with WordTracker

Access WordTracker, using a trial or regular account. Run the same query as before and add these results to your spreadsheet.

Step 3: Use Google AdWords

Navigate to Google AdWords' keyword tool. Enter your keywords, ensure "use synonyms" is checked, and estimate traffic volume. Capture this data in your spreadsheet.

Step 4: Filter Irrelevant Entries

Look through your spreadsheet and remove any unrelated or irrelevant keywords.

Step 5: Sort by Search Volume

Sort your refined list by search volume. Identify the top 10-15 most relevant and searched terms.

Step 6: Determine Your Target Market

Decide if your target market is local or global. This will help you choose the right domain extension (e.g., .com, .co.uk, .com.au).

Step 7: Check Availability

Using your refined keyword list, remove spaces and input phrases into a bulk domain name registration tool. Check for availability. If the most searched term that matches your product is available, register it. If not, try adding dashes, words like "the" or "buy," or rearranging the terms.

Now you have a list of potential domain names that are relevant, contain popular search terms, and are concise. Prioritize those with the highest relevance and search volume.

By following these steps, you can confidently choose a domain name that enhances your online presence and attracts the right audience.

You can find the original non-AI version of this article here: Choosing Search Optimized Domain Names.

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