Buying expired domains for PR does it still work

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Buying Expired Domains for PR: Does it Still Work?


I've conducted experiments over the past few months to determine whether purchasing expired domains with PageRank (PR) is worthwhile. Here's what I discovered.

The Appeal of Expired Domains


The main idea behind acquiring expired domains is to leverage the fact that older domains tend to hold higher authority than new ones. This could help achieve instant PageRank benefits.

The Experiment


I sought out deleted domains with existing PR that were still indexed on Google. I won't disclose the specific domains, as I want to maintain control over the results and prevent others from creating backlinks to them.

I registered four domains with PR between 2 and 3. Some had only a few pages indexed, while others had thousands. I also purchased several new domains for my projects.

Observations


I noticed that Google seldom revisits these expired domains unless prompted with new backlinks. After adding backlinks, two of the domains lost their PR; these had minimal pages indexed.

For one domain, I implemented a 301 permanent redirect to the new index page, and it retained its PR. This domain had thousands of pages indexed, setting it apart from the ones that lost PR.

In another instance, I redirected an expired domain to a new one using a 301 redirect. The new domain was indexed faster and had more pages indexed, but its PR dropped to 0. Additionally, I attempted a 301 redirect from a deleted domain with PR, but it produced no benefit.

Conclusion


The results of acquiring expired domains for PR are mixed. Here's what seems to work:

a. Expired domains can still generate traffic through existing backlinks. If a domain has numerous backlinks, it may still attract visitors.

b. Search engines like Yahoo and MSN don't appear to penalize expired or deleted domains.

In summary, the effectiveness of buying expired domains for PR varies. While some domains maintain traffic and authority, others may not provide the expected benefits. Each case may yield different results based on factors like existing backlinks and indexed pages.

You can find the original non-AI version of this article here: Buying expired domains for PR does it still work .

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