Bad SEOs What about Bad SEO Clients
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Bad SEOs? What About Bad SEO Clients?
Introduction
We often hear about bad SEOs?"those offering ineffective services, failing to meet internet marketing promises, and polluting search engine results. But what about their counterparts: bad SEO clients?
As an SEO professional, I've witnessed the client side too. Despite my efforts to brand myself as a results-driven, ethical SEO practitioner employing smarter marketing strategies, I've encountered many problematic client inquiries. While not all clients are to blame, the market for bad SEOs wouldn't exist without nearly equally problematic clients.
Understanding Bad SEO Clients
Let's clarify "bad SEOs." They either engage in unethical practices to achieve e-marketing results or consistently fail to deliver. A competent SEO achieves results ethically without resorting to shady tactics.
Bad SEO clients, on the other hand, are those who temporarily appease bad SEOs. By avoiding ethical web consultants and smarter marketing strategies, these clients sustain the market for e-marketing charlatans. Bad SEO clients generally fall into two categories: ethically challenged and judgmentally challenged.
Ethically-Challenged SEO Clients
I've rarely encountered outright requests for unethical services, but I've received inquiries about using blog-spamming software and other dubious tactics. A colleague once shared an inquiry where someone considered scanning library books for web content. Clearly, there's demand for such practices.
Judgmentally-Challenged SEO Clients
A larger group comprises those who set themselves up for fraud. Yes, I'm partially blaming the victim. If someone buys a $5 gold watch, they shouldn't be surprised if it's fake. In SEO, the concept is similar, albeit more nuanced.
Many judgmentally challenged clients are individuals with business-in-a-kit ventures. Occasionally, representatives from actual companies seek SEO services without fully understanding them. Genuine businesspeople often adjust their misconceptions when they can afford legitimate SEO options. Let's explore some typical examples based on my inbox inquiries (note: these are prospective clients, not actual clients).
1. Something-for-(Little More than)-Nothing Clients
These clients often straddle the ethically challenged category, thanks to my work ethic. They typically fall into two types:
- Ambitious but Cheap: "I want to rank
1 on Google for 'mortgage' and generate $100,000 a month. My budget is $1,000."
- Adsense-Driven: I frequently hear from those wanting to profit purely from Adsense or onsite ads, with no strategy for repeat traffic or content synergy. Essentially, they seek to buy ads to make money from ads?"a flawed business model.
Why wouldn't I create my own site and keep all the Adsense profit? Many SEOs do just that. The potential income from Adsense sets a low baseline for pricing our services. Legitimate SEO clients typically sell products or services with profit margins far exceeding Adsense revenue.
Other Problematic Clients
Besides the greedy, I encounter:
- SEO-Starry-Eyed Clients: "SEO is my best bet for attracting pet-sitting clients in my tiny Himalayan village."
- Little-Knowledge-Is-a-Dangerous-Thing: "Forget keyword research, content, or linking strategies?"just get me PageRank."
- Gullible Clients: "I found two services that submit my site to thousands of search engines for $29.95. If you can't, I'll look elsewhere."
- Skeptical Yet Considerate Clients: "No one can guarantee top search rankings. I'll just go with that $29.95 search engine submission offer. It's cheap."
Conclusion
To find effective SEO web consultants, you need realistic expectations, a reasonable budget, and good information. Avoid expecting something for nothing, educate yourself, and you're less likely to fall victim to bad SEOs.
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