Avoiding The Carriage Before The Horse
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Avoiding the Cart Before the Horse
Overview
Many businesses invest heavily in search engine optimization (SEO), only to find their efforts fall flat. A common misstep is prioritizing SEO before establishing a solid and reliable website.
The Drawbacks of Premature SEO
Coaches see search engine marketing as a promising avenue to increase subscribers, sell products, and attract clients. However, focusing on SEO too early can lead to disappointing results.
Common Issues
1. Website Rejection or Bans: If your website isn't designed with search engine guidelines in mind, it may be rejected or even banned.
2. Wasted Money on Search Engine Submissions: Some search engines require a non-refundable fee for submissions, which does not guarantee inclusion. A poorly designed site could waste this investment.
3. Invisible Pages: Improper coding can render your content invisible in search results, or buried so deep that it's effectively inaccessible.
4. Lack of Quality Links: Uninteresting or non-valuable content will discourage other sites from linking to yours, which is crucial for good rankings.
5. Ineffective Conversion: Without an effective site, you won't convert visitors into customers or subscribers.
How to Properly Prepare
Before diving into SEO, ensure your website is well-prepared. Here are key points to consider:
- Functionality Without Search Engines: Confirm your site meets your current traffic needs, such as for networking.
- Search Engine Friendliness: Ensure the site's code is accessible to search engines by involving an SEO expert during the development phase.
- Target Audience Identification: Clearly define and appeal to your target audience on your website.
- Answer Usability Questions: Your site should address basic questions like "What is this site about?" and "Why should I be here?" to guide visitors effectively.
- Easy Navigation: Test your site with someone from your target audience to ensure it's intuitive.
- Cater to Different Buying States: Your site should accommodate visitors at various stages of the buying process, from subscribing to purchasing services.
Conclusion
Search engines can be powerful tools for growth, but without a strong foundation, efforts can be ineffective. Ensure your "horse and buggy" are well-prepared before embarking on your SEO journey.
You can find the original non-AI version of this article here: Avoiding The Carriage Before The Horse.
You can browse and read all the articles for free. If you want to use them and get PLR and MRR rights, you need to buy the pack. Learn more about this pack of over 100 000 MRR and PLR articles.