Attack Smaller Searches To Get The Big Ones
Below is a MRR and PLR article in category Internet Business -> subcategory SEO.
Target Smaller Searches to Capture the Big Ones
Summary:
Searching online can be an enjoyable experience, but sometimes it requires a creative approach.Keywords:
Search engine strategy, SEO, traffic generation---
Online searching can be exciting, but it often demands a touch of creativity. If you’ve been navigating the online world for a while, you’ve likely developed techniques to find information efficiently.
However, promoting your website is a different ball game. Quick solutions rarely exist, and those that seem too easy often come with significant risks.
Aim for the Big Search Terms
Your ultimate objective should be to capture those "big" search terms, like "Marketing Tips" or just "Marketing." Achieving this starts with targeting smaller, more specific search terms that have less competition.
Here’s an Illustration:
Consider the term "Marketing"?"a highly competitive keyword. As of June 1, 2004, searching "Marketing" on Google yields 72,700,000 results. Clearly, this is a challenge.
- "Marketing Tips" results in 7,560,000 hits.
- "Web Marketing Tips" narrows it to 5,760,000.
- "Web Site Marketing Tips" further reduces it to 4,940,000.
Notice that amidst these phrases, the potent word "Marketing" remains.
Are you beginning to see the advantage of aiming for longer, more detailed search terms? As you diligently work towards optimizing these larger phrases, search engines will eventually reward you with rankings for the more competitive, concise terms.
Target Your Local Market First
Another effective strategy is to focus on your local audience initially. Instead of broad terms like "Web Site Marketing Tips," consider being specific with geographic targeting, like "Marketing in Hamilton, Ontario."
By concentrating on your local area, you not only reach immediate audiences but also lay the groundwork for future global success. Think about it: if you drop "Ontario" from the term, how many cities named "Hamilton" exist? Quite a few!
Conclusion:
Embrace the effort required to optimize your key phrases. By focusing on larger, more descriptive terms, you enhance your chances for improved search engine rankings. Ultimately, this effort will lead to greater exposure for your business.
I hope you found this article insightful!
For more of Martin's articles, visit:
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You can find the original non-AI version of this article here: Attack Smaller Searches To Get The Big Ones .
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