Why some people should lower their Google Adwords click through rates
Below is a MRR and PLR article in category Internet Business -> subcategory PPC Advertising.
Why Some Should Lower Their Google AdWords Click-Through Rates
Summary
Many Google AdWords users waste money on clicks from freebie seekers. The focus should be on return on investment (ROI) rather than merely achieving high click-through rates (CTR).
Article
Once you've launched your Google AdWords campaign and selected a solid set of keywords, you may need to refine your ads. Regardless of keyword relevance, your campaign should attract potential buyers, not just freebie hunters.
Many PPC marketers get caught up in boosting click-through rates without considering the bigger picture: clicks that don’t convert are not just unhelpful?"they're costly. The key focus should be on return on investment, with CTR being secondary.
How to Target Buyers and Avoid Unproductive Clicks
To ensure your ads attract genuine buyers, consider the following strategies:
1. Optimize Keywords: Broad keywords can attract random clicks from non-buyers, wasting your budget. Compare a general keyword like "AdWords" with a more specific one such as "buy AdWords e-book." The latter is likely to convert at a much higher rate. Unfortunately, many treat all keywords equally, without proper conversion tracking. Don’t make this mistake.
2. Use Negative Keywords: Include "free" as a negative keyword to filter out those looking for freebies. This can help prevent non-buyers from clicking on your ads.
3. Price Visibility in Ads: While some suggest displaying the price upfront (e.g., "New product only $50"), this can deter potential buyers and attract clicks from those not intending to purchase. Instead, subtly mention the cost using terms like "affordable" or "discounted price." This approach can pique the interest of potential buyers while dissuading those seeking free options.
Remember, high click-through rates only matter if they lead to sales. If not, consider pausing your campaigns and exploring other advertising strategies that may offer a better ROI.
You can find the original non-AI version of this article here: Why some people should lower their Google Adwords click through rates.
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