This article will guide you the importance of directories submissions in launching a new site or ranking an existing one. I am going to review 6 important areas.

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The Importance of Directory Submissions for Your Website's Success


Introduction


Understanding the significance of directory submissions can dramatically impact a website’s launch and its search ranking. In this article, I will explore six key areas that highlight their importance.

Why Directories Matter


Directories are essential allies for new websites. They help elevate a site’s trustworthiness by providing links from reputable sources, crucial for Google’s "TrustRank." Being included in quality directories can significantly enhance your site’s credibility and visibility, especially during its early stages.

Alternative to Buying Links


Directories offer a safer, organic way to acquire inbound links, boosting link popularity and improving search rankings through direct referrals. Many directories provide this service for free, making it a cost-effective strategy.

Paid vs. Free Directories


While paid directories offer faster listing, they can be expensive. If budget is a concern, focus on submitting to a few paid directories and hundreds of free ones. Always prioritize quality over quantity, considering the reputation of each directory.

Consider the Page Where Your Link Is


When submitting to directories, examine not just the homepage’s PageRank but also the specific page where your link will appear. A high PR directory is less beneficial if your link is on a low PR internal page.

Beyond PageRank


A low PR doesn’t always mean a directory is ineffective. Newer directories often list sites quickly, and as they grow, so will your site’s exposure. Ensure the directory is search engine friendly, avoiding dynamic links.

Diversification of Links


Directory links should not exceed 10% of your overall inbound links. It’s crucial to diversify your link sources for a more robust SEO strategy. For more tips, see "Search Engine Optimization (SEO) Basics - Part 2."

By Jose Nunez, Dedicated SEO Consultant

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