Independent Search Engine Directory Network ISEDN - Breaking News
Below is a MRR and PLR article in category Internet Business -> subcategory PPC Advertising.
Independent Search Engine Directory Network (ISEDN) - Breaking News!
Unveiling a Revolution in the PPC Industry
The pay-per-click (PPC) landscape is undergoing a major transformation. For the first time, smaller search engines and directories are poised to break into a market long dominated by giants like Google, Yahoo, and MSN. This shift promises more affordable, widespread paid ad placements by uniting these smaller players into a powerful network?"the Independent Search Engine & Directory Network (ISEDN).
Why Advertisers are Turning to ISEDN
ISEDN offers unparalleled exposure by connecting advertisers with numerous partnered search engines and directories. I interviewed Mel Strocen, CEO of Jayde Online, the parent company of ExactSeek.com, to gain insights into this exciting development.
The Birth and Growth of ISEDN
ExactSeek conceived the ISEDN as part of its mission to provide cost-effective search advertising. Launched officially in June, the network is rapidly expanding, currently boasting 47 members and adding 3-5 new ones weekly. Early reports indicate some members generate over 10 million searches monthly, with network-wide impressions possibly reaching 120 million per month.
Competitive Edge: Cost and Reach
ISEDN stands out by offering targeted keyword terms for as little as $3-$4 per month, ensuring top-10 exposure across multiple platforms?"a value unmatched by larger search engines. Additionally, the network's pay-once model eliminates the risk of click fraud, as repeated clicks incur no extra cost.
The Future of ISEDN
Strocen envisions ISEDN as a counterbalance to the growing monopolization by major search engines. The network's evolution depends on member input, with plans for a governing structure to guide its trajectory. Member forums will play a crucial role in shaping objectives and fostering community engagement.
Advertising Model and Benefits
ISEDN utilizes an XML feed, customizable by members, for seamless integration. The network's advertising model considers consumer behavior by limiting keyword sales and ensuring top-page visibility. This structure fosters diverse keyword usage and keeps the marketplace dynamic.
Challenges and Opportunities
Though there are concerns about larger companies monopolizing keywords, the vast array of combinations available prevents this. Even as popular terms sell out, creativity in keyword selection ensures continual availability.
Why Smaller Programs are Gaining Favor
Smaller, targeted PPC programs offer distinct advantages: less competition, a more targeted audience, local opportunities, and greater cost-effectiveness?"all critical for maximizing ROI. The ISEDN simplifies the process of leveraging these smaller platforms, offering a comprehensive solution under one umbrella.
Check out this transformative approach to internet advertising: [ISEDN Website](http://www.isedn.org)
You can find the original non-AI version of this article here: Independent Search Engine Directory Network ISEDN - Breaking News .
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