How To Bid Lower But Get Higher Ranking With Google Adwords

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How to Bid Lower and Achieve Higher Rankings with Google AdWords


Word Count: 615


Summary:

Google Adwords and Yahoo! Search Marketing Solutions are leading players in the pay-per-click industry. If your budget allows, consider using both. Recent changes by Yahoo make it accessible to small businesses, and today, we'll focus on maximizing results with Google AdWords.

Article Body:


Introduction to Google AdWords

Google AdWords is a key tool for online marketing, offering broad network reach similar to Overture. It requires minimal investment in time and money, making it an essential part of your marketing strategy.

Step 1: Identify Buying Keywords

Research by Planet Ocean indicates buyers often use three or more word phrases, such as "stock trading book." Start by visiting [Yahoo's search suggestion tool](http://inventory.overture.com/d/searchinventory/suggestion/) and entering your business term, like "investment." This tool will provide a list of relevant keywords, helping you determine which ones to target.

Step 2: Craft Enticing Ad Copy

Your ad copy needs to attract clicks. Focus on benefits rather than features to engage potential customers. For example, if selling a digital product, highlight "instant delivery" as a benefit.

Step 3: Bid Smartly for Higher Rankings

Google AdWords ranks your ad based on two factors:
- Your bid amount
- Your ad's click-through rate (CTR)

Achieving a higher CTR can boost your rankings even with a lower bid. To start, bid higher to appear on the first page, ensuring visibility. Avoid the contextual targeting option initially to focus on search results.

Step 4: Optimize Your Campaign

Monitor your campaign closely. Once your CTR improves, lower your bids while maintaining placement. This strategy allows you to keep a prominent position without high costs.

Step 5: Write Compelling Ads That Convert

Here are three tips for writing effective ad copy:
1. Highlight benefits over features. For example, promote "instant delivery" if selling downloadable PDFs.
2. Use a compelling headline featuring your strongest benefit, such as "Instant Way to Learn Japanese."
3. Display the price at the ad's end to ensure clicks from ready-to-buy customers.

Step 6: Test and Refine

After optimizing your campaign, consider using the contextual targeting option to expand your reach. Test different ads for the same keywords to find which yields the highest CTR.

Budget Management

Set your budget wisely to avoid overspending. Ask yourself, "How much can I afford to lose?" and plan accordingly.

By following these strategies, you can effectively lower your bids while achieving higher rankings with Google AdWords, increasing your campaign's success and maximizing your ROI.

You can find the original non-AI version of this article here: How To Bid Lower But Get Higher Ranking With Google Adwords.

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