Google AdWords

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Google AdWords: A Comprehensive Guide


Summary:
SubmizSEO.com, a division of Eye Logic Media Inc., has been a leader in online marketing for five years, dedicated to helping businesses of all sizes thrive on the web. With a firm belief in the power of the Internet, Eye Logic embraces all digital technologies to support client success.

Article Body:

Google AdWords leads the pay-per-click advertising industry, boasting over 150,000 advertisers. Ads appear not only in Google search results but also on partner sites like AOL Search, About.com, and numerous other sites.

Google’s unique ad ranking system considers both bid amount and click-through rate (CTR) rather than just bid size. This clever approach maximizes Google's revenue (calculated as Bid x CTR x Views) and allows smaller advertisers to compete effectively with large corporations. While small advertisers might struggle with cost-per-click, they can excel with a strong CTR.

AdWords ads are concise, with a strict 95-character limit: 25 for the headline, two 35-character description lines, and a visible URL.

Advertisers have several keyword targeting options:

- Broad Match: Shows ads for variations of the keyword, e.g., "tennis ball" might include "red tennis ball" or even "sports gear."

- Exact Match: Triggers ads only when the exact keyword terms are searched. For example, [tennis ball] shows ads for those exact words only.

- Phrase Match: Ads appear when the search includes the keyword within a phrase, e.g., "buy tennis ball" if the keyword is "tennis ball."

- Negative Keywords: Prevents ads from showing for specific terms. Retailers often use negative keywords like -free or -replica to avoid non-targeted clicks.

A recent advancement is the introduction of the AdWords API, enabling third-party developers to create applications that simplify and automate bid and ad management tasks.

To discover more and sign up for Google AdWords, visit [Google AdWords](http://adwords.google.com).

SEO by [SubmizSEO](http://www.submizseo.com).

You can find the original non-AI version of this article here: Google AdWords.

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