You Are An Internet User... But Many People Are Not
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
You Are an Internet User, But Many Aren't
Internet Usage: A Reality Check
In today's digital age, many businesses have turned to search engines for advertising, which can be incredibly profitable if done right. Chances are, if you're reading this online, you rely on the internet daily to meet your needs. But does everyone? Surprisingly, the answer is no. A significant portion of the population still doesn't use the internet, let alone navigate it effectively.
Eye-Opening Statistics
Consider these statistics:
- U.S. Population: 299,093,237
- U.S. Internet Users (as of Jan 2006): 205,326,680
This indicates that 68.6% of the population uses the internet. That leaves almost 94 million Americans, or 31.4%, who don’t. While some are too young or too old, even after excluding around 46 million people over 75 or under 10, about 48 million Americans?"or 16%?"don't rely on the internet for information on products and services. And how about those counted as "internet users" who only check email occasionally?
Broaden Your Marketing Horizons
If your marketing strategy solely relies on the internet, you might be ignoring up to 40% of your potential customers. Search engine advertising is beneficial because it connects you with people actively seeking your services. But what about those who aren't yet aware they need your services?
Take our experience, for example. We have a robust online advertising campaign, but we also send mail to nearly 1 million addresses regularly. Most recipients of our postcards aren't existing postcard buyers; they're business owners looking to grow. Our mailings educate them on using postcards to achieve their goals.
If we only advertised online, we'd attract only those already seeking our services. In reality, most of our customers have never even searched for the term "postcard" online because they hadn’t considered direct mail until we introduced the idea.
A Balanced Approach to Marketing
The same principle applies if you’re in a Business-to-Consumer industry. Some people will search "duct cleaning service, Tampa" online, but many don't think of duct cleaning by themselves. A man searching for jewelry for his wife might find you on Google, but a postcard mailing could inspire someone who hadn't considered buying jewelry at all.
While internet advertising is an essential part of your marketing strategy, sticking to it alone limits your reach and sales potential. By diversifying with direct mail, you can see more robust sales numbers by year’s end.
You can find the original non-AI version of this article here: You Are An Internet User... But Many People Are Not.
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