Yahoo Does It Again But We re Not Sure What It Is
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
Yahoo! Does It Again, But What Is It?
Summary
Recently, if you've been using Yahoo! Search on certain browsers like Netscape or Firefox, you might have noticed a new feature on the search results page: an orange box displaying "The Buzz." Yahoo!'s Buzz Log has been around for years, but it used to require some effort to find. Now, it's front and center, but its usefulness is questionable.
What is Yahoo! Buzz?
For those not familiar with Yahoo Buzz, here's a brief overview. Every day, Yahoo tracks all searches made on its platform. These searches are then indexed, tabulated, and sorted over the next 24 hours. Forty-eight hours later, Yahoo publishes the Buzz Index in several categories like entertainment, movies, music, sports, and more.
Understanding the Buzz Score
A topic's buzz score is calculated based on the percentage of Yahoo! users searching for that topic on a given day, multiplied by a constant for easier readability. Weekly leaders are subjects with the highest average buzz scores over a week. Essentially, it's an index of the most popular searches on Yahoo!, updated daily, weekly, and monthly.
What's in the Buzz Box?
The Buzz box shows the top ten general daily searches. Today, for example, the list includes:
1. Pussycat Dolls
2. NFL Draft Grades
3. The Ultimate Fighter
4. May 1 Boycott
5. Madonna Tickets
6. Howard Stern
7. Chinese Astrology
8. Project Runway
9. Terence Howard
10. Bahamas Hotels
But does this add value? The box doesn't offer information relevant to my searches, like test scores or nursing degrees. Clicking on a ranked item returns search results for that term, while clicking "More Buzz" at the bottom leads to the Buzz Index for the latest blog post.
Limitations and Suggestions
Unfortunately, the Buzz box only works in some browsers. In others, you might just see a blank space or sponsor results that are contextually related to your search. So, where's the value added? It merely clutters space that could be put to better use.
How Yahoo! Can Improve the Buzz Box:
1. Make it Contextually Sensitive: If I search for tests, showing related popular searches would be far more useful than listing the top unrelated searches from two days ago.
2. Show the Numbers: Provide data on how many people are searching for trending topics. This insight could be incredibly valuable.
3. Reposition the Box: The upper right-hand corner of the page is prime real estate for important information. It shouldn't be wasted on something with questionable utility.
By addressing these issues, Yahoo! could transform the Buzz box from a curiosity to a genuinely useful tool.
You can find the original non-AI version of this article here: Yahoo Does It Again But We re Not Sure What It Is .
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