Yahoo To Prohibit Competitive Keyword Bids Containing Trademarks
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
Yahoo to Restrict Competitive Keyword Bids with Trademarks
Summary:
Yahoo Search Marketing announced a new policy effective March 1, 2006, regulating the use of trademarks in their advertising services.
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Article:
Yahoo Search Marketing has unveiled a new policy that will take effect on March 1, 2006, targeting the use of trademarks in advertisements. This move means advertisers, except for the trademark owners themselves, cannot reference or bid on keywords containing these trademarks. The only exceptions are for non-competitive ads, such as those from resellers or informational ads.
Previously, advertisers could reference competitors' trademarks for comparisons, provided they were deemed "objective and informative." However, assessing objectivity in competitive environments is challenging, and the notion that someone would pay to inform about a competitor's product or service is far-fetched.
Yahoo's decision marks a significant step in curbing trademark misuse, despite potential revenue losses, as some advertisers might switch to platforms like Google. Google's policy allows selecting trademarked terms as keywords, not intervening in trademark disputes, and advises trademark owners to resolve issues with advertisers directly.
Why would Yahoo make this change and potentially give Google a larger market share in SEM? Their official explanation?"improving user experience when searching trademarked terms?"seems unlikely. While it presents good PR potential, the search market is primarily driven by large publishers and advertisers, not casual users. Speculation suggests possible legal pressures or external influences prompting this decision.
A more intriguing theory is that Yahoo is setting the stage for a strategic shift that could significantly impact the market in unforeseen ways.
For now, one immediate benefit is clear: no more misleading "better than Botox" ads on Yahoo and its partner sites!
Note: The policy encompasses Sponsored Search, Local Advertising, Search Submit, Product Submit, Travel Submit, and Directory Submit.
You can find the original non-AI version of this article here: Yahoo To Prohibit Competitive Keyword Bids Containing Trademarks.
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