Where Do All These Internet Marketing Experts Come From
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
Where Do All These Internet Marketing 'Experts' Come From?
Every day, my inbox is flooded with offers promising to enhance my website's quality, design catchy logos, and drive traffic using every imaginable strategy. But what qualifies these people as experts? Let's dive in and find out.
Investigating the Claims
When I'm curious, I visit their websites. The first thing I do is check their Google Page Rank. To do this, you'll need the Google Toolbar, which you can download at [http://toolbar.google.com](http://toolbar.google.com).
Google Page Rank primarily indicates how many sites link to a page. If the rank is below 2 or 3, that's a red flag. Shouldn't real internet "experts" know how to optimize their own rankings?
Next, I look at their Alexa ranking. You can install the Alexa Toolbar or visit [alexa.com](http://www.alexa.com/) and enter the site's URL. A ranking above one million often signifies low traffic. Would you trust someone to boost your traffic if they can't increase their own?
Evaluating the Website
Examine the site closely. If it looks like a chaotic mix of unrelated content with ads for everything from hair implants to vacations, proceed with caution.
Analyze the Source Code
In your browser, view the source code. If you're using Internet Explorer, go to the View menu and select Source. Look for the Meta Keywords tag. If it's overloaded with unrelated keywords, the author might not understand modern SEO practices.
A focused page is key. While a homepage might cover several services, each individual page should have a clear, coherent theme.
Technical Considerations
Check for JavaScript and Flash elements. If there are Script tags without NoScript alternatives, users who disable JavaScript or search engine spiders won't get beyond the homepage.
Link Requests and Connections
Link requests often go straight to the trash unless they're from complementary sites. Genuine, reciprocal links are rare and, according to Google's latest updates, less effective in boosting page rank. Focus on creating valuable one-way links instead.
HTML Validation
Run the site through an HTML Validator like [http://validator.w3.org](http://validator.w3.org). Even if some non-standard HTML is acceptable, a professional homepage should pass the validator’s basic checks.
Domain Registration and Experience
Check the domain's age using [http://www.whois.sc](http://www.whois.sc) and replace "beer-store.com" with the domain you're interested in. If it's less than a couple of years old, question their experience. Would you trust a doctor with only two years of training to perform surgery?
Scrutinize Reviews and References
Always verify samples and reviews. A vendor may list customers, but a deeper investigation might reveal they’re all the same person.
Remember, the internet moves fast, and everyone who reads a couple of eBooks on Internet Marketing and SEO might suddenly think they're an expert. Stay vigilant and remember: buyer beware!
You can find the original non-AI version of this article here: Where Do All These Internet Marketing Experts Come From .
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