What Is A Mousewife
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
Discovering the Mousewife: The New Online Audience
As internet surfing surpasses TV as a preferred pastime, suburban mums and house dads are emerging as a significant audience for websites.
Introduction to the Mousewife
In the UK, the government's initiative to put public services online is transforming internet usage in households. With increased broadband availability, more families are engaging with the internet, leading to the rise of the term "mousewife." These individuals frequently use online platforms for tasks like planning applications and making payments, with council websites garnering 13 million visits a month.
Growing Popularity of Online Services
Research indicates a growing trend among families who find online services convenient for accessing government and local authority resources. For many councils, the internet is replacing the telephone as the preferred communication channel. The UK Government is pleased with its e-government success, as self-service options allow for cost savings and resource reallocation.
The Rise of Silver Surfers
Older adults, known as Silver Surfers, are also increasingly connecting with councils online. This shift presents opportunities and challenges for commercial webmasters.
Implications for Businesses
Daytime internet use is becoming a strong competitor to television. Many prefer online shopping and information seeking to traditional methods. It's crucial for businesses to establish an online presence as consumer behavior evolves. People now expect instant information and prefer browsing the net over consulting travel books or making phone calls.
Upcoming Government Initiatives
The UK Government plans to launch a major advertising campaign promoting online services. As more "mousewives" and Silver Surfers embrace these options for tasks like renewing car tax or paying fines, reliance on phones and physical stores continues to diminish.
Staying Ahead in a Digital World
To remain competitive, businesses must adapt to these changes. When designing websites, consider how to attract both Mousewives and Silver Surfers away from daytime TV and into your virtual store.
Stay proactive and ensure your online presence evolves with these shifting trends.
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