Web Site Analysis 101
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
Website Analysis 101
Eliminate guesswork and measure success?"that's the essence of web analytics. By understanding visitor behavior on your website, you can gain insights into where they come from, how they navigate, and what actions they take.
Most web-hosting services offer basic analytics that can help you start understanding user interactions. However, these are often limited. Advanced tools like funnel reports can provide deeper insights, such as how visitors progress through your site toward a conversion. Navigation reports reveal entry points, click paths, time spent, and exit points. Other tools, like segmentation reports, track specific visitor groups, and robot reports monitor search engine indexing.
Free options like ClickTracks and Google Analytics are available. ClickTracks offers immediate access to features like overlay view, path view, and page analysis. Google Analytics, while comprehensive, may take time to set up.
Once equipped with a web analytics tool, the next step is interpreting statistics, which can initially seem daunting.
Here are some basic terms to understand:
- Hit: A request for a file from your web server, logged each time.
- Page View: A request for a web page, which may generate multiple hits as resources are loaded.
- Visitor Session: A series of interactions from the same visitor in one visit, encompassing multiple hits and page views.
- Unique Visitor: An identified client generating requests or viewing pages, capable of multiple visits.
- Repeat Visitor: A visitor returning for at least a second visit.
- New Visitor: A visitor making their first visit.
- Referring Search Terms: Search phrases leading people to your site.
- Referring URLs: Websites that direct traffic to you.
- Content Popularity: Your site's most-visited pages.
- Site Overlay: Shows your pages with click indicators beside each link.
- Bounce Rate: The percentage of visitors who leave after viewing a single page.
Many of these terms may seem straightforward, but they are foundational for web analytics. In future articles, I’ll explore these concepts further and delve deeper into the world of website analysis.
You can find the original non-AI version of this article here: Web Site Analysis 101.
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