Web 2.0 Build On It

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Web 2.0: Building the Future


Summary


Web 2.0 is in its early stages, transforming the Internet into a user-centric platform. Online bill payments, shopping, and music downloads have become everyday activities.

Article


In 1999, ICMediaDirect.com entered the digital landscape as an online advertising agency, viewing the Internet as a realm of limitless possibilities. At that time, terms like venture capital and IPO dominated discussions, and everyone dreamed of launching the next big platform like eBay. Those were optimistic days.

Now, the excitement is back, but this time it feels more substantial.

The dawn of the 1990s brought a wave of technological advancements that gave rise to a new business medium. Personal computers became accessible and affordable, digital media evolved rapidly, and network infrastructures expanded. Major Internet companies emerged, offering solutions and services that shaped the Internet we recognize today. This era of innovation created wealth and a sense of wonder.

However, pure optimism could not sustain the bottom line. When the tech bubble burst in 2000, driven by inflated stock valuations, many start-ups struggled. Despite the economic downturn, technological progress continued. The tech market collapse did not deter innovation; instead, it paved the way for Web 2.0.

Web 2.0 didn't appear overnight. It emerged gradually through successful web ventures, enhanced usability, and widespread access to high-speed Internet. Google epitomizes this shift. Amidst the dot-com bust, Google was just beginning its meteoric rise.

Google's successful IPO marked a profitable era for Internet advertising. Despite talk of bubbles, companies like Google and Yahoo remain profitable. Microsoft’s AdCenter and Ask.com are also vying for a share in this lucrative market.

Unlike the original Internet boom, which was driven by untested and ultimately unprofitable models, today's Web 2.0 is different. The focus is on making the Internet a practical platform for users. Paying bills, shopping online, and downloading music have become routine. Platforms like MySpace have revolutionized social interaction, and VoIP is reducing communication costs.

These developments echo dreams from the past, now realized. Web 2.0 is just beginning its journey.

Joseph Pratt
Media Analyst
ICMediaDirect.com
[joseph@icmediadirect.com](mailto:joseph@icmediadirect.com)

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