Wanadoo Broadband
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
Wanadoo Broadband
Overview:
Wanadoo has long aimed to lead the UK's broadband industry. As pioneers, they were among the first to offer unlimited dial-up and 2Mbps broadband for under £15 per month. This summer marks a pivotal period as Wanadoo tests a new method to provide broadband without relying on BT phone lines.
History:
Wanadoo entered the UK market in 2001, following the acquisition of Freeserve by a French company. Freeserve, founded in 1998 by The Dixon's Group, was initially renowned for its affordable 56kbps pay-per-minute dial-up services.
Innovation and Competition:
With a significant investment in Local Loop Unbundling (LLU), Wanadoo is poised to provide a cost-effective alternative to BT's standard ADSL. LLU enables cheaper and faster internet access, enhancing services like live video on demand and internet telephony. As implementation costs have decreased, many ISPs see LLU as a viable option, but Wanadoo is leading its large-scale production.
Market Position:
Wanadoo is a strong contender against BT, constantly upgrading its network. Recently, they doubled their standard package from 1Mbps to 2Mbps, prompting BT to follow suit. Wanadoo’s data cap is more generous, offering 2GB per month compared to BT’s 1GB. Currently, Wanadoo serves 0.7 million broadband users, trailing BT’s 1.7 million, but aims to match this by 2008.
Current Offers:
Wanadoo’s premium package includes 2Mbps broadband with a 30GB cap, along with Pay As You Go and unlimited 56k dial-up options. Competing providers offer up to 8Mbps broadband. Wanadoo’s connection comes with no setup fees, a free modem, and six months of free local calls.
Customer Experience:
Wanadoo has faced criticism for its customer service, similar to other ISPs. They strictly enforce monthly data caps, sometimes cutting off users who exceed limits. Occasional service downtime also affects reliability.
Rebranding Efforts:
Wanadoo’s parent company, which also owns Orange, plans to rebrand Wanadoo under the Orange name. This shift aims to leverage Orange’s trusted reputation and explore cross-market opportunities. Customers will receive new email addresses starting next year. Despite spending millions previously to establish the Wanadoo brand, the rebranding process is expected to cost around £135 million initially, with an aim to break even by the end of 2007.
In summary, Wanadoo is at a crossroads, combining innovation with strategic rebranding to strengthen its position in the broadband market.
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