Vlogs and Wikis and Pods oh my
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
Vlogs, Wikis, and Podcasts: The New Frontier of Communication
Introduction
Blogs were last year's communication sensation, changing how politicians engage with voters and businesses interact with their audiences. Major media outlets like Newsweek, the Wall Street Journal, CNN, and PBS highlighted this revolution. But blogs are just the beginning. New technologies are continually reshaping communication.
The Impact on Marketing
These innovations empower marketers to engage directly with customers, potentially reducing public relations and advertising costs. While this shift may concern traditional PR and advertising sectors, the fundamental principles of communication remain. You still need compelling content and a targeted niche strategy. Here's how communication is evolving:
1. Podcasting: The Trendsetter
Podcasting emerged in 2004 with people downloading homemade radio shows onto their iPods. Unlike broadcasts, podcasts are portable. This advantage helps spread content beyond internet connectivity, though streaming audio offers easier playback on computers. Combining both streaming and podcast formats is ideal, utilizing the same recording for dual purposes.
2. The Rise of Vlogs
A vlog, or video blog, includes streaming videos or downloadable shows and is set for rapid growth with advancing internet video technology. Starting with affordable tools, content creators can eventually transition to professional equipment. While production quality matters, engaging content captivates audiences even more.
3. The Power of Wikis
Wikis are websites where users can edit content, fostering dialogue and community-driven information. Historically reserved for tech enthusiasts due to complexity, wikis are becoming more accessible, integrating with the next significant trend.
4. Social Software and Community Building
Social platforms encouraging sharing and conversation are mushrooming across various domains, from photography to music to activism. Such interaction fuels community growth, where the market thrives.
5. Embracing RSS Technology
Almost all these tools leverage RSS (Really Simple Syndication), allowing users to subscribe to content. Unlike emails pushed by senders, RSS must be actively pulled by users, paving the way for a burgeoning delivery system.
Conclusion
The cost of reaching customers is decreasing for small marketers, yet large corporations are quickly adopting these technologies. Small businesses should devise strategies to utilize these channels effectively before larger entities dominate the space.
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