The Zen Of Local Internet Promotion
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
The Zen of Local Internet Promotion
Summary:
The Internet is a powerful tool to extend your local marketing efforts. Rather than seeing it as separate, it should seamlessly integrate and enhance your local strategies.
Article Body:
The Internet is a vital extension of your local marketing efforts. It shouldn’t be seen as separate from your local strategy, but rather as an enhancement to it.
Local print advertising and media space can be costly, often limiting the ability to fully describe your products or services. By directing this media traffic to your website, you can provide comprehensive information. With a professional website and compelling sales copy, your site can act as a top salesman, available 24/7 at no extra cost.
Think of the Internet as the new Yellow Pages?"it’s how people increasingly find and research local businesses. If you don’t establish a strong online presence to capture traffic looking for your products or services, your competitors will.
Take it seriously. Launch a website, but go further by adding geo-coordinate meta tags to help users easily find directions to your location. I’ve personally chosen businesses solely because they were easy to find online.
Optimize your website for search engines. Ideally, discuss optimization with your designer before building the site. Regardless of the timing, ensure your site is optimized to attract relevant traffic.
Classic self-promotion techniques, like writing articles and books, are still effective in establishing credibility. Many lack the motivation or organization to do this, so take advantage of the opportunity. Publish newsletters for clients and repurpose those articles to drive traffic from article directories back to your site.
Find ways to blend your online and offline marketing strategies. Encourage retail customers to provide their email addresses and urge prospects to visit your website to join your email newsletter for valuable insights.
Be creative, act aggressively, measure your results, and remain systematic in your approach. This will ensure your online efforts effectively complement your local marketing initiatives.
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