The Big Website Question If You Build It They Will Come
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
The Big Website Question: If You Build It, Will They Come?
Summary:
"I recently launched a website for my sporting goods business. Do I need to do anything special to attract customers? I have no background in search engines or marketing. Where should I start?"
This question is common among business owners who have just launched a website. Contrary to the popular myth, simply building a website doesn’t automatically draw visitors?"unless they're ghostly baseball legends from "Field of Dreams."
In reality, websites don't magically attract customers. Many business owners mistakenly believe that launching a site alone will double their sales overnight, and when that doesn't happen, they blame everything but their marketing efforts.
Understanding Your Audience
To attract customers to your website, consider it as opening another branch of your business. Without strategic marketing, your website might get lost on the Information Superhighway. Start by asking: who is my customer?
Knowing your target audience is crucial. Without this insight, marketing will be aimless and ineffective.
Local or Global?
Decide whether you want a local or global audience. For local customers, integrate your website into existing marketing strategies like print ads, radio, or TV. Include your website URL on all promotional materials, and use direct mail or in-store posters to announce your new site to your existing customer base.
For a global reach, different strategies are required. The Internet enables businesses of any size to operate internationally. A basic online marketing plan for attracting a global audience could include the following strategies:
Online Marketing Strategies
1. Search Engine Registration:
Start with Google and Yahoo, as they generate 95% of search engine traffic. Registering with them doesn’t guarantee visitors but is a necessary first step. Since free listings are no longer as effective, consider pay-for-placement programs like Yahoo's "Yahoo Express" and Google’s "Adwords." Expect to invest at least several hundred dollars.
2. Link Exchanges:
Engage in link exchanges with websites related to your business. For example, if you sell golf balls, partner with a site that sells golf clubs. This practice, known as digital back scratching, can be a cost-effective way to drive traffic.
3. Go Where Customers Are:
Utilize mega-sites like eBay to reach potential customers. While the aim isn’t to make a living on eBay, use it as a marketing tool to bring traffic to your site. Offer products at low prices to draw attention, and include a call to action encouraging customers to visit your website for more deals. eBay also allows you to create an "About Me" page to advertise your business.
Final Thoughts
We've just touched on the basics, but this should provide a solid starting point. Attracting visitors to your website requires hard work, creativity, and perseverance. Here's to your success!
You can find the original non-AI version of this article here: The Big Website Question If You Build It They Will Come .
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