Striking Keyword Gold How To Grab Keywords By The Tail
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
Striking Keyword Gold: How to Master Long Tail Keywords
Summary:
Finding keywords to rank your website is straightforward, but truly savvy webmasters uncover hidden keyword opportunities among countless options. With the right strategy, anyone can mine these keyword goldmines.
Understanding the Long Tail Strategy:
One effective method is targeting long tail keywords ?" phrases consisting of three words or more ?" which often face less competition. However, many overlook a critical aspect: longer, more specific phrases can better address users' needs, aligning more closely with their purchase cycle.
The Purchase Cycle:
Before diving into keyword research, comprehend the Purchase Cycle: Attention > Interest > Desire > Action. To find high-converting keywords, understand your customers' buying habits and position your site to capture their attention during the action phase.
Example: Real Estate in Los Angeles
Imagine you're a new real estate agent in Los Angeles. Your site is live, but visitor numbers are low, likely due to your choice of keywords. Instead of competing for "Los Angeles Real Estate," explore less obvious keywords at the tail end of the buying cycle that your competition overlooks.
Thinking Like Your Customer:
Consider how your potential clients search:
- Search 1: "Real estate" (too broad)
- Search 2: "Los Angeles real estate" (many results)
- Search 3: "Real estate agent in Los Angeles" (specific match)
With each refined search, competition decreases, revealing valuable keyword opportunities. Use Google’s "intitle:" search to gauge competition levels and find untapped keywords.
Diminished Competition Insight:
- intitle:"real estate" - Over 59 million pages
- intitle:"Los Angeles real estate" - 25,000 pages
- intitle:"Real estate agent in Los Angeles" - Only 57 results
By focusing on these specific phrases, you can attract highly qualified traffic.
Another Example: Hawaiian Condos
Picture selling high-end beach condos in Hawaii. If you just target "Hawaii Condos," the competition is fierce:
- intitle:"Hawaii Condos" - 11,100 pages
- intitle:"Hawaii Condo Rental" - 147 pages
- intitle:"Hawaii beach front condo" - No pages!
The less competitive terms can unlock remarkable marketing opportunities.
Use Action Words:
Incorporate action words like "Buy," "Lowest price," and "Free shipping" to capture buyers in purchase mode. For instance:
- intitle:"Buy Nvidia Geforce 6800" - 3 sites
- intitle:"Purchase Nvidia Geforce 6800" - No sites
- intitle:"Lowest price Nvidia Geforce 6800" - No sites
Steps for Finding Money Keywords:
1. Analyze Logs: Review your website logs to uncover niche keyword phrases, providing insights into your audience's search behavior.
2. Study Competition: Examine competitors’ title tags, meta tags, and content for overlooked keywords.
3. Leverage Keyword Tools: Use free tools like SEO Book, Good Keywords, and Digital Point for research. Keep in mind the nuances, such as the plural versus singular differences.
Bonus Tips:
- Consider Hyphens: Hyphenated phrases might have less competition.
- Use Local Terminology: Local slang or insider terms, like "Big Island" for Hawaii, often face little competition.
- One-Word Searches: Single-word variations, like "hawaiicondos," are less competitive.
Final Thoughts:
Finding unique keywords doesn't guarantee instant rankings, but with strong on-page SEO and quality backlinks, you'll be better positioned to succeed. By strategically targeting less competitive keywords aligned with the Purchase Cycle, you can effectively strike keyword gold and enhance your website's performance.
You can find the original non-AI version of this article here: Striking Keyword Gold How To Grab Keywords By The Tail.
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