Simple Effective Small Business Website Tips
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
Simple and Effective Tips for Small Business Websites
Overview
Creating an online presence for your small business doesn't have to be complicated. Often, simplicity is key. Focus on providing essential information that remains relevant over time, while maintaining an area for frequent updates if needed. Managing a content-heavy website can be time-consuming. Instead, prioritize capturing and responding to leads while handling other business responsibilities.
Key Tips
Understand Your Audience
View your website from your customer's perspective. Identify the crucial information they need, and avoid unnecessary flashiness. Your site should address specific needs effectively.
Clear Messaging
Describe your business succinctly in under two paragraphs. Utilize bullet points and taglines to convey critical messages, as online audiences prefer digestible content.
Easy Contact Options
Provide several contact methods. Contact forms are convenient and help protect your email from spam. Consider including a business address and phone number based on your situation.
Consistent Promotions
Feature a simple, ongoing promotion. For example, offer 10% off for customers who find you through Craigslist or a $10 discount for new clients. This strategy aids in acquiring new customers and tracking engagement efficiently.
Additional Suggestions
- Avoid Using Frames: They can complicate navigation and SEO.
- Own Your Assets: Ensure you own your domain, graphics, and content.
- Optimize Your Domain: Choose a domain with relevant search terms.
- Targeted Page Naming: Name your pages with specific search terms for better visibility.
- Limit Flash Usage: Flash can slow down your site; most businesses should avoid it.
- Web Designer Contract: Partner with a reliable web designer for easy maintenance and cost management.
By keeping your website simple and focused, you can better engage with customers and manage your business effectively.
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