Online Holiday Shopping Sales Meet Record Breaking Expectations

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Online Holiday Shopping Sales Soar to New Heights


Summary

This year's online holiday shopping figures are shaping up to exceed expectations, aligning perfectly with analysts' predictions of a record-breaking season.

Article


Preliminary data indicates that online holiday sales are meeting projections, leaving e-tailers of all sizes very pleased with their performance.

According to comScore's recent "2005 Online Holiday Shopping Update," non-travel spending from November 1 to December 16 reached an impressive $15.86 billion. This marks a significant 23% increase compared to the same period in 2004. Additionally, comScore anticipates U.S. Internet sales will surpass $19 billion (excluding travel) for the holiday season, reflecting a 24% rise from the previous year.

Key Shopping Days

Despite the attention on "Black Monday," which fell on November 28, it surprisingly only ranked ninth among the top ten non-travel shopping days, with sales reaching $484 million. The leading day so far has been Monday, December 12, with sales of $556 million, followed closely by Tuesday, December 13, with $554 million. Together, these two days alone generated over $1.1 billion in online retail sales.

According to the "Holiday eSpending Report" from Goldman Sachs, Nielsen/Net Ratings, and Harris Interactive, online shoppers spent $18.6 billion during the first six weeks of the 2005 holiday season (October 29-December 9). This reflects a 16% increase from the previous year.

In summary, these promising preliminary reports highlight a vibrant future for e-tailers. The growth of e-commerce is supported by innovative websites, niche markets, and virtual shopping malls, contributing to this season’s remarkable sales figures.

You can find the original non-AI version of this article here: Online Holiday Shopping Sales Meet Record Breaking Expectations.

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