NSI Makes The Most Of Its Database With Dot Com Directory

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NSI Elevates Its Database with Dot Com Directory


Summary:

Network Solutions is set to launch its Dot Com Directory, a powerful tool that leverages its vast database of registered companies. By integrating data from other sources, NSI aims to create a competitive alternative to online yellow pages. Companies registered through NSI will be automatically listed, while others can join for a fee.

Article:


Network Solutions is launching its innovative Dot Com Directory, a comprehensive tool designed to maximize the potential of its extensive database of registered companies. This directory combines NSI's data with information from other sources to offer a robust alternative to online directories akin to yellow pages.

Automatic and Paid Listings


Companies that register their domain names with NSI will automatically be listed in the directory. Firms that register through a few competitors can also be included for a fee of $119 for two years. According to NSI's VP of marketing, Doug Wolford, a unique advantage is that companies can update their listings independently at any time.

A Strategic Asset for NSI


NSI benefits greatly from this directory by utilizing its already comprehensive database of registered companies. Until recently, NSI held a global monopoly on domain registration services. Although there's ongoing debate in the internet community about the ownership rights of the registration database?"which contains all domains registered under .com, .net, and .org?"NSI has reaffirmed its claim to this intellectual property.

Wolford emphasizes that the registrar database NSI is working from is distinct from the broader registration database. This distinction is important because, due to recent changes, other companies can now directly file domains under NSI's operations, which is conducted under an agreement with the US government. The Dot Com Directory thus becomes one of the valuable services NSI provides to its registrants.

Partnering for Enhanced Services


NSI has collaborated with infoUSA to create an integrated business database, which Wolford describes as a "business hub" aimed at small to medium-sized enterprises. Additional partnerships with GTE SuperPages and Looksmart will help amplify the directory's reach through strategic links.

Future Developments


In the coming months, a second phase will offer businesses a temporary web presence until they establish their own sites. Furthermore, a third phase will introduce certification for businesses as verified suppliers of specific products and services, fostering trading communities. Financial and business news will be included through partnerships with Hoover's and Infoseek's spin-off Newsreal INC.

The service will launch with a database of 1.8 million businesses. NSI’s new directory will complement its other ".com" branded tools, such as email services and toolkits available on a new platform.

You can find the original non-AI version of this article here: NSI Makes The Most Of Its Database With Dot Com Directory.

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