Just An Expensive Electronic Brochure Or A Profitable Site
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
Is Your Website Just an Expensive Brochure or a Profitable Asset?
Summary:
Many websites serve merely as costly electronic brochures with minimal impact on business growth.In the realm of the internet, business sense often seems to take a back seat. The internet offers immense potential for businesses, especially SMEs, to boost productivity and profitability. Yet, many perceive it as "too difficult" or "too expensive," or simply not worth understanding.
Businesses are often told that having a website is essential. However, after building one, they frequently neglect it, missing opportunities offered by the internet.
Consider the following scenarios:
- Building a store and leaving it empty.
- Planning a direct mail campaign but not sending it out.
- Buying stock only to store it away.
These are akin to investing in a website without effectively promoting it across all platforms, including online.
With over 55 million top-level domains and nearly 12 billion web pages (with 10 million added daily), web-based business is growing annually by 15-25%.
Millions of searches take place daily. For instance, in the UK:
- "Builder" was searched over 150,000 times in May 2005.
- "Fashion" drew over 800,000 searches.
- "Hotel" was searched more than 5 million times in the same month, with specific searches like "Hotel Bath" reaching over 1,500 times.
Over 85% of people use search engines like Google, Yahoo, and MSN to navigate the internet. Ignoring them means missing out on huge potential.
If you're not engaging with search engines, exploring Pay-Per-Click (PPC) marketing, building an email list, and generating sales leads through your website, what's the point of having one?
Here’s how to turn your website from a simple brochure into a powerful business tool:
1. Adopt a Long-Term Web Marketing Strategy: Aim to make your site a comprehensive resource specific to your product or service.
2. Differentiate Your Site: Ensure your site offers unique value to visitors.
3. Optimize Keywords: Target each page with specific keyword phrases, using 2-6 word phrases for precision.
4. Research Competition: Understand who ranks for your target keywords across search engines to refine your strategy.
5. Develop PPC Campaigns: Leverage keyword information to create effective PPC efforts.
6. Regular Content Updates: Add relevant resources and tips to create keyword-rich pages, offering information that attracts visitors and backlinks. Ensure content is valuable and well-written, avoiding keyword stuffing.
7. Build a Database Through Resources: Use downloads and resources to gather customer information.
Remember, results aren’t immediate. While technology is fast, search engines value longevity and seek to deliver the most relevant results. Your site must be ‘proven’ to rise in rankings over time.
Turn your website into more than just an online brochure. Start leveraging it as a significant asset for your business growth.
You can find the original non-AI version of this article here: Just An Expensive Electronic Brochure Or A Profitable Site .
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