How To Start An Internet Business Site Layout
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
How to Start an Internet Business: Perfecting Your Site Layout
Introduction
The fourth crucial step in starting an Internet business is perfecting your site layout. This involves considering two key audiences: your human visitors and search engine bots. Both are vital, and fortunately, they both seek a seamless experience.
Streamlined and Efficient Design
A successful site is clean, fast, and easy to navigate. Slow or cluttered sites lose visitors and impair search engine indexing. Here’s how to ensure your layout appeals to both audiences.
Visitors
For visitors, your site should offer quick access to information and solutions. To achieve this, ensure every page is no more than two clicks away from the homepage. Difficult navigation frustrates users and harms conversion rates.
Simplify navigation by interlinking your site pages. Every page should link to primary sections and as many other pages as possible. Well-designed sites have links to main pages at the top and bottom, with specific services or products clearly accessible. This might seem extensive, but it encourages easy movement for users.
Search Engine Bots
Search engines use bots, or spiders, to index sites. Spiders read your site’s code from top to bottom and left to right. If your code is clean, the spider will index the page and follow links to other pages. If not, you risk poor indexing.
Avoiding Common Pitfalls
1. Bottlenecks: Ensure each page links to every primary page. You don’t want a spider missing pages due to navigation issues.
2. Dynamic Pages: Stick to static pages or carefully designed dynamic pages, as spiders struggle to index uncertain content.
3. Frames: Avoid outdated design techniques like frames.
4. Poor URLs: Keep URLs simple and keyword-focused. Avoid database parameters. A good URL might be: `http://www.marketingtitan.com/internet_marketing_services`.
5. Images: Use images sparingly and keep them optimized and small. Text should not be embedded in images; use ALT tags instead.
Testing and Evaluation
Once your site is designed, thoroughly test it. Navigate the site to ensure smooth flow, and add internal links wherever possible. Finally, check the load times using a 56k dial-up modem ?" aim for under 20 seconds to ensure optimal performance.
Conclusion
Your site layout is crucial in meeting the needs of both human visitors and search engine bots. By focusing on efficiency and simplicity, you’ll provide a better experience for all.
You can find the original non-AI version of this article here: How To Start An Internet Business Site Layout.
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