How Online Retailers Can Profit From Google Video

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How Online Retailers Can Profit From Google Video


Overview


Google Video is rapidly becoming a hub for a wide variety of video clips, providing new opportunities for eCommerce website owners to attract customers. In this guide, we'll explore effective strategies for leveraging this platform.

Key Platforms


Google Video (www.video.google.com) and YouTube (www.youtube.com) are leading hosts for video content. These platforms host countless clips, ranging from movie trailers to instructional tutorials and entertaining home videos.

But how exactly can online retailers benefit from this trend?

Effective Strategies


1. Create Tutorials and Tips


Consider producing short clips under five minutes that offer tips or tutorials in your field. Here are some examples:

- Golf: Share tips on chipping from the rough, bunker shots, or fixing a slice. If you sell golf-related items, you could create content yourself or partner with a local golf pro.
- Fly Fishing: Offer insights on fly tying, prime fishing spots, and casting techniques.
- Dog Training: Showcase various training methods, including specialized techniques like police dog training.

If your business targets sports, hobbies, or recreation, there's a wealth of potential in creating instructional videos.

2. Product Comparisons


Video comparisons are particularly effective in industries like audiovisual and fitness. For example:

- Televisions: Compare the benefits of plasma versus LCD TVs.
- Fitness Supplements: Discuss different supplements and their ideal uses.
- Fashion: Preview the latest fashion trends for clothing retailers.

3. Product User Guides


These guides work well in technical fields like audio-visual or computing. Consider topics such as:

- Setting up a home audio system.
- Requirements for viewing high-definition TV.
- Wireless home network setup.

Food retailers might share easy recipes featuring their products, while equestrian sellers could demonstrate saddle care or review accessories.

4. Humorous Clips


Funny videos can greatly enhance engagement. Ideas include:

- Ski Shops: Showcase amusing skiing accidents.
- Motor Part Retailers: Share hilarious banger racing clips.
- Baby Gear Retailers: Feature funny baby antics.

The funnier the clip, the more likely it will be shared and go viral.

Driving Traffic


To maximize traffic, brand your videos with your website information. You can use video editing software to add a banner with your site URL or simply include it as a closing shot.

The viral nature of funny or unique clips can significantly boost visits to your site as they're shared via email or social media. Additionally, content-based websites might feature your video as a free advertisement, further expanding your reach.

Recording and Uploading Videos


Create videos using digital cameras, camcorders, or mobile phones. The quality need not be professional; clarity is key.

To upload, visit www.video.google.com, select the upload option, and sign up if you don't have a Google account. Google accepts formats like AVI, MPEG, Quicktime, Real, and Windows Media. Similarly, YouTube accepts AVI, MOV, and MPG formats from most devices.

Conclusion


Online retailers have an incredible opportunity to capitalize on the video clip boom. Start creating engaging content today to promote your products and services to a broader audience. Get filming!

You can find the original non-AI version of this article here: How Online Retailers Can Profit From Google Video .

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