Google s Next Move Video Game Ads
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
Google's Next Move: Video Game Ads?
Summary
Since launching AdWords in 2001, Google has expanded into various advertising formats, including image, video, and print ads. While many speculate that television might be Google’s next big focus, a potentially larger opportunity lies in in-game video game advertising.
Earlier this year, Massive Incorporated, a video game advertising network, secured a major deal with Major League Baseball and 2K Sports for dynamic ads in the MLB 2K6 game, showcasing the expanding opportunities in this space.
Why Should Google Care?
The Entertainment Software Association reported that U.S. video game hardware and software sales reached $7.3 billion in 2004, rivaling Hollywood’s box office revenue. While static ads in games are common, the rise of online gaming offers new advertising potential. Console gamers are now engaging with broadband, opening a significant advertising avenue.
In an interview with TechNewsWorld, EA’s John Schappert highlighted the growing interest in in-game ads. Although still a small revenue stream, the potential for dynamic ad growth is exciting. With the emergence of consoles like Xbox 360, Wii, and PS3, nearly all gamers will be connected online, making this opportunity irresistible.
Is History Repeating Itself?
Massive Incorporated primarily serves large advertisers. Their strategy is reminiscent of DoubleClick in 1996, which failed to cater to small businesses due to its focus on large clients. Google’s AdWords revolutionized this by welcoming small advertisers. Google might be watching Massive closely, possibly readying to make similar innovations in the gaming ad sector.
How Could Google Do It?
Google has the capability to develop advanced technology similar to Massive’s. Advertisers could pay per thousand impressions for ad placements in games, just like current website ads. However, Google would need to collaborate closely with game developers, incorporating ads during the game development process, which is a challenging but feasible task for Google.
Unlike web ads that use JavaScript, each game would need a customized integration of Google’s ad network. While complex, this is not beyond Google’s reach.
When Will It Happen?
It’s not a question of if, but when. The gaming industry’s revenue potential is too large for Google to ignore. Moreover, with Microsoft (a competitor) producing the Xbox 360, it wouldn’t be surprising if Google aligns with Sony or Nintendo to integrate in-game advertising for PS3 or Wii, especially if Microsoft uses adCenter in its games.
You can find the original non-AI version of this article here: Google s Next Move Video Game Ads .
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