Free Stuff Solid Profits
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
Free Stuff = Solid Profits
Summary
Here's a timeless truth: People love free stuff. Hand out something free on the street, and you'll see people lining up, even for items they don't need. Tell them these items are typically $2, and they'll feel a sense of victory snagging them at no cost.
Article
Everyone loves getting something for free. Imagine if you offered something that people genuinely wanted. When something valuable is given for free, it gains an inherently higher value. Not only do recipients remember who gave it, but they also feel a sense of gratitude.
Seth Godin's book, "Ideavirus," highlights this concept. He suggests that spreading a message quickly requires giving away something valuable. If the message resonates, it spreads effortlessly through word of mouth. To demonstrate, Seth offered his book for free, requesting only an email in exchange. Readers were encouraged to share it with others. The strategy worked phenomenally?"resulting in about 400,000 downloads in just a few weeks. When the hardcover version was released, it climbed to the top of Amazon's charts, partly because those who read it for free felt compelled to purchase a copy, feeling indebted to Seth.
Keep in mind, offering something for free will incur costs?"whether it's bandwidth, hosting, or the time and effort required to create your offering. However, if executed correctly, this strategy can yield significant returns:
1. Identify Value: Offer something genuinely valuable to your audience.
2. Exchange Information: Request something in return, like an email address.
3. Encourage Sharing: Provide clear instructions on how to share the offering.
4. Reward Sharing: Motivate sharing by making the content exceptional or by offering incentives.
5. Monetize the Buzz: Leverage the generated buzz and traffic into profit.
This approach isn't difficult, but it requires courage and restraint. It's tempting to charge for everything, but giving something for free can turn recipients into advocates. Seth Godin forfeited potential initial sales but gained visibility and credibility, resulting in widespread book purchases and business success.
If you're inspired to try this strategy, learn from successful experts. Finding a mentor can significantly boost your efforts.
Thanks for reading,
Your Rich Cousin
For the free e-book that jump-started my journey to online success, visit [Rich Cousin's Website](http://www.richcousin.com). It's straightforward, easy to understand, and provides the support you need to start earning a great income online.
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