Are Your Subscribers Receiving Your Newsletter
Below is a MRR and PLR article in category Internet Business -> subcategory Other.
Are Your Subscribers Receiving Your Newsletter?
Summary:
One day, I received an email from a subscriber: "Hello, I am a subscriber to your ezine and received the attached email. Please advise if this is actually from your website. Thank you." The attachment was from my mailing list program, indicating her emails were bouncing back due to a prolonged queue.The Problem
Why was my newsletter bouncing? My mailing list program reported receiving this message:
"...The information presently available to AOL indicates this server is transmitting unsolicited email to AOL. Based on AOL's Unsolicited Bulk Email policy at http://www.aol.com/info/bulkemail.html, AOL cannot accept further email transactions from this server. Please have your ISP/ASP or server admin call AOL at 1-888-212-5537, or visit http://postmaster.info.aol.com for more information."
Essentially, I was accused of sending unsolicited emails, despite having a double opt-in subscriber list. I am firmly against spam!
AOL had blocked my subscriber from receiving the ezine she had requested. With around 15% of my subscribers using AOL addresses, this issue is significant not only for me but also for them.
Communicating with AOL's sales and technical support yielded no results. They repeatedly offered a free trial of their service but couldn't help me regain my subscriber.
How could I reach my subscriber if all I had was her AOL email address and every attempt failed? (Using a different email address to bypass AOL seems unnecessary.)
Unfortunately, AOL refused to lift the block. This isn't exclusive to AOL; other major Internet Service Providers (ISPs) and some email software programs also filter out wanted emails.
Solutions
If your subscribers aren't receiving your newsletter, consider these steps:
1. Inform Your Subscribers: Clearly explain on your signup page why they might not receive your ezine. Ask them to whitelist your domain to bypass ISP and email software spam filters.
2. Avoid Trigger Words: Be mindful of language that might activate spam filters. While this can feel limiting, it’s a practical consideration. (My newsletter passed a popular spam checker with no issues.)
3. Provide Online Access: Send a text email informing subscribers that the current issue is available on your website. Having an archive of past issues can also enhance your content and improve search engine rankings.
4. Explore Alternative Communication Methods: Consider using alternatives like Really Simple Syndication (RSS).
Despite my best efforts, my replies (with read receipts requested) to my subscriber never reached her. If she's out there, I invite her to resubscribe and perhaps use a different email address.
Ultimately, ensuring your subscribers receive your newsletter requires vigilance and adaptability.
You can find the original non-AI version of this article here: Are Your Subscribers Receiving Your Newsletter .
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