Website Marketing Attract More Clients From A Wake-Em-Up Special Offer

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Website Marketing: How to Attract More Clients with a Standout Offer


Summary:

If you're a service provider like a coach, accountant, consultant, speech coach, office organizer, or virtual assistant, you might be missing a golden opportunity if your website doesn't captivate prospects right away.

Grab Attention with an Exceptional Offer


Imagine a potential client lands on your site. She thinks, "Nice site. Great logo." Then, she looks for a compelling call to action. You offer a generic free report: "101 Things a [Service Provider] Can Do for You."

Her reaction? Yawn.

By this point, your potential client may already know what you do. If you're an accountant, she'll assume you handle taxes, and if you're a virtual assistant, she'll anticipate that you manage tasks like phone calls. She's already seen this type of offer on 43 other websites, and she's ready to move on.

How to Keep Your Prospects Engaged


1. Craft a Problem-Solving Call to Action:
Design your site's call to action to address your prospects' specific problems. Use titles that show you understand their needs and offer your unique solutions. For instance:

- Virtual Assistant: "Delegate the 10 Most Critical Tasks to Keep Your Business Thriving."
- Speech Coach: "Five Techniques to Establish Yourself as a Professional Speaker."
- Office Organizer: "It's 9 AM?"Do You Know Where Your Top Priority Is?"

2. Showcase What Sets You Apart:
Make it clear why you're different from the competition:

- Hairstylist: "Curly Hair Is My Specialty (and We’re Never Late)."
- Virtual Assistant: "I’ll Program the Top Shopping Cart System, Saving You 5 Hours Each Month."
- Speech Coach: "Five Clients I Coached Last Year Are Now Listed with Speaker Bureaus."

3. Highlight Unanticipated Benefits:
Educate your prospects about unique advantages they may not expect. For instance, not all clients realize that some office organizers can recommend ergonomic furniture or implement feng shui principles.

Conclusion:

Visitors lose interest when faced with generic lists. Instead, spotlight your expertise and offer solutions that stand out. Your website should not just inform?"it should engage and excite, leading prospects to recognize your unique value and expertise. Your visitors will thank you for it.

You can find the original non-AI version of this article here: Website Marketing Attract More Clients From A Wake-Em-Up Special Offer.

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