Using Overture For Keyword Research
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
Using Overture for Keyword Research
Summary
When conducting keyword research, it's crucial to ensure accuracy to avoid optimizing based on misleading data. Here are four common issues to watch out for.Article Body
Many website builders frequently use the Overture Keyword Suggestion Tool for keyword research due to its convenience and the fact that it's one of the last free tools available. However, users should be aware of four potential issues that may arise.1. Singular and Plural Forms: Overture merges singular and plural forms together. For instance, I optimized a site for "mountain hiking" only to later find out that most traffic was actually for "mountains hiking." Search engines treat these differently, causing some searchers not to find my site.
2. Alphabetizing: This issue occurs sporadically, making it challenging to detect. Overture sometimes alphabetizes phrases. If you notice "bag lightweight sleeping," it's easy to deduce it's meant to be "lightweight sleeping bag." However, phrases like "hiking mountains" can be interpreted either way. Check for obviously alphabetized terms on the list.
3. Misspellings: Overture often fails to separate misspellings. I searched for "perseverence" (a typo) and noticed significant demand. Luckily, I realized that most searches were for the correctly spelled "perseverance." Both versions are likely searched, but it's unclear in what proportion.
4. Inflated Figures: Overture sometimes reports more monthly searches for a keyword than other tools report across all search engines. Identifying the error is tough, especially given other inconsistencies Overture might have.
While Overture's Keyword Suggestion Tool is a quick way to gauge keyword demand and remains free, for comprehensive keyword research, it's best to consider other tools for more reliable information.
You can find the original non-AI version of this article here: Using Overture For Keyword Research.
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