Understanding The Challenges Of The Link Building Game
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
Navigating the Challenges of Link Building
Summary
With ongoing discussions about Google's stance on paid links, many webmasters are unsure about what distinguishes good links from bad ones. This article aims to clarify these concerns and provide guidance.
Key Topics
- PageRank
- SEO
- Marketing
- Link Building
- Traffic
- Website Promotion
Understanding Paid and Permanent Links
Paid Links (Rented Links)
Paid links, or rented links, are typically chosen based on the PageRank of a page. However, Google discourages using links for manipulating PageRank, aiming to identify and nullify such links. While Google's identification methods may improve, completely detecting all links bought for PageRank purposes is unlikely.
The introduction of "rel=nofollow" allows webmasters to tag links that shouldn't pass PageRank. If a link is identified as rented, it's treated as a "nofollow," rendering the purchase ineffective for PageRank enhancement.
Permanent Links
Permanent links don’t require repeated payments for continued placement. Notably, links from directories like Yahoo are deemed acceptable since the fee is for review, not guaranteed placement. However, what’s considered “permanent” can vary. A link typically remains until the website changes direction or shuts down.
Websites often face high turnover, with about 30% closing within two years. However, well-placed links can drive traffic for many years; some links from 1999 still generate traffic today.
Advantages of Permanent, One-Way Links
Permanent links often appear on pages with existing PageRank. New content-based links start with a PageRank of zero but can grow over time, much like a child maturing into adulthood.
According to Google’s Matt Cutts, new pages initially appear in Supplemental Results but can emerge by gaining PageRank.
How Article Marketing Supports Link Building
Article marketing can effectively support link building for several reasons:
1. Page Origin: Links from article marketing start on pages with PR Zero, indicating they aren't primarily for gaining PageRank.
2. Content Relevance: Articles ensure links on pages match the website’s content.
3. Moderation Process: The human review process of many article sites mirrors the quality assurance seen in directories like Yahoo’s.
Getting keywords embedded in links is advantageous, but depends on the hosting webmaster's policies. Still, a plain text link is preferable to no link.
Final Thoughts
Well-written articles naturally attract links, increasing PageRank for pages hosting your content. As the author, you control the relevance and potential reach of your articles. Quality content encourages further distribution, enhancing visibility and SEO benefits.
You can find the original non-AI version of this article here: Understanding The Challenges Of The Link Building Game.
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