The Chicken or the Egg and the Internet Marketer or Site Designer
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
The Chicken or the Egg: Internet Marketer vs. Site Designer
Summary
The age-old debate of "Which came first: the chicken or the egg?" finds its counterpart in e-commerce: Who should come first, the site designer or the internet marketer?---
Keywords
internet marketing, site designer, site design, marketer---
Article
The timeless question of "Which came first?"?"the chicken or the egg?"echoes in the world of e-commerce: Should you prioritize the site designer or the internet marketer?
Before we dive into this, let’s clarify some terms. Here, a marketer is someone who develops and executes online marketing strategies, including search engine optimization. By "designer," we mean a broader category that also includes programmers and those writing HTML.
The Role of the Designer
Typically, a business begins by hiring a designer or design team to build their website. This approach seems logical?"after all, you need a platform.
The Role of the Marketer
Once the site is designed, attention shifts to marketing. Businesses often turn to books and online resources. Pay-per-click (PPC) campaigns seem straightforward, but initial efforts may result in losses or stagnant sales. This is when professional internet marketers come into play. Unfortunately, issues often arise here.
Businesses meet with various marketers, who often suggest costly changes to the existing site. This leads to a dilemma: Are the marketers wrong, or is the designer at fault? Both assumptions miss the mark.
The Collaborative Approach
So, which should come first?"the marketer or the designer? The answer is neither.
Effective site design requires collaboration between designers and marketers. Designers might build a database for product display, but marketers will need to keep database parameters out of subdomain URLs. Other joint considerations include meta content, load times, user abandonment, and landing pages.
Design and marketing must be integrated from the start for a successful e-commerce strategy. It’s the only way to ensure a cohesive and effective online presence.
You can find the original non-AI version of this article here: The Chicken or the Egg and the Internet Marketer or Site Designer.
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