Successful websites don t set out to sell
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
Successful Websites Focus on Helping, Not Selling
Summary
Are websites just sales tools, or do they serve as guides for potential customers? The distinction between selling and helping could define your website's success.
Article
When thinking about websites, it's crucial to ask: Are they there to sell products and services, or to guide and assist potential customers? This core question can significantly influence how successful your website becomes.
Many vendors and service providers often view their websites as mere sales platforms. However, this viewpoint is flawed. If your only aim is to sell, your website's effectiveness will likely suffer in the long run.
The Internet primarily serves buyers and information seekers. People generally browse online to find answers, understand topics, or make informed decisions. Your visitors are looking for sites that help them purchase, comprehend, and ultimately decide.
To build trust, credibility, and site loyalty, focus on helping your visitors. While the goal is certainly to generate revenue, prioritizing the needs of your audience over simply trying to sell is critical. Visitors want to see their options for buying, not just your sales pitch.
Shifting your mindset from "How can I sell?" to "How can I help?" is vital. Even asking "How can I assist them in making a purchase?" is a step in the right direction. Your website should be designed to serve as an online resource, similar to the guidance features in software applications.
With nine years of experience as a technical writer in the software industry, I've learned that successful online help always seeks to answer: What does the reader want to know? Whether they need basic instructions or solutions to specific problems, the fundamental question remains consistent.
Consider the following questions to understand your audience better:
- Who is your audience?
- When are they most likely to search?
- Are they at home or work?
- Are they business owners or employees?
- Are they in a relaxed state or feeling rushed?
- Are they spending their money or a company’s budget?
- Are they seeking ease or necessity?
- Are they solving or preventing a problem?
- Are they looking for economical or premium solutions?
- Do they want comprehensive features or specific functionalities?
- Are they ready to buy immediately?
- Are they comfortable with online transactions?
- Are they the decision-maker or need approval from others?
- How familiar are they with your subject?
- How much do they wish to learn?
Whether through research or educated guesses, understanding your visitors is crucial. Only by truly knowing them can you provide the assistance they need, unlocking your website’s full potential.
Happy writing!
You can find the original non-AI version of this article here: Successful websites don t set out to sell.
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