Sometimes It Pays To Follow The Crowd - 3 Online Marketing Trends You Can Use
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
Sometimes It Pays to Follow the Crowd: 3 Online Marketing Trends You Can Utilize
Whether you're an online business veteran or a newcomer, advertising is key to your business strategy. Search engine marketing is one of your most powerful tools for promoting your web store, so staying updated with the latest trends is crucial to remain competitive.
1. Blogging for Profit
Blogging has exploded in popularity, evolving from personal journaling to a robust marketing tool. Adding a blog to your website personalizes your site, enhances its quality, and gives customers a reason to return. For instance, if your business deals in chocolates, you might blog about your favorite chocolate fudge brownie recipe or the health benefits of chocolate.
Blogging about topics related to your products or services can also boost your search engine rankings. Here's why:
- Blogs continuously add fresh, relevant content, which search engines love.
- They naturally include keywords that help with search visibility.
- Blogs are favored by search engines, particularly Google, especially if you use Google's own blogging service, Blogger.
2. Results You Can See
Internet marketing expert Derek Gehl from MarketingTips.com highlights the increasing demand for trackable results in paid advertising. Running a pay-per-click (PPC) campaign allows you to monitor how many visitors each keyword brings to your site. Gehl advises starting with 250 to 500 targeted keywords and keyphrases. This broad approach lets you identify which keywords lead to sales conversions, not just traffic.
Gehl suggests not bidding too high?"many keywords can still be acquired for as low as 10 to 15 cents. This strategy helps you determine the most beneficial direction for your business.
3. Smart Email Campaigns
Changes in anti-spam laws have made it more challenging for legitimate email campaigns to reach inboxes. Many business owners are unaware that major email providers like Yahoo, Hotmail, and AOL offer "white lists." According to Gehl, legitimate email marketers can apply to these lists, ensuring their emails reach their customers' inboxes directly.
By embracing these strategies, you can enhance your online marketing efforts, effectively reaching your target audience and driving business growth.
You can find the original non-AI version of this article here: Sometimes It Pays To Follow The Crowd - 3 Online Marketing Trends You Can Use.
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