Search Engine Wars - Quality Searches Vs Quantity
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
Search Engine Wars: Quality vs. Quantity
Overview
Google and Yahoo are in a continuous battle to win our hearts. But when it comes to conversions, is it about the quantity or the quality of search results?
Key Comparisons
Let's explore some prominent search terms across different search engines. We'll evaluate each based on:
1. Search Engine
2. Number of Results Found
3. Quality & Content of Top 10 Sites
4. Content Quality Beyond the First 10 Pages
Each section is rated out of 10 points for quality (data from August 26, 2005).
Search Term: "INTERNET MARKETING"
- Google.com
- Results: 99,000,000
- Quality: 10/10
- Beyond 10 Pages: 10/10
- Yahoo.com
- Results: 281,000,000
- Quality: 7/10 (Irrelevant entries like "Hotel Marketing Firm")
- Beyond 10 Pages: 9/10 (Generic for business)
- MSN.com
- Results: 93,661,176
- Quality: 10/10
- Beyond 10 Pages: 10/10
Search Term: "BUSINESS NEWS"
- Google.com
- Results: 627,000,000
- Quality: 10/10
- Beyond 10 Pages: 10/10
- Yahoo.com
- Results: 1,260,000,000
- Quality: 10/10
- Beyond 10 Pages: 9/10 (Some irrelevant sites)
- MSN.com
- Results: 381,631,054
- Quality: 8/10 (Some non-relevant results)
- Beyond 10 Pages: 10/10
Search Term: "WASHINGTON UNIVERSITIES"
- Google.com
- Results: 22,700,000
- Quality: 10/10 (University of Washington ranks
1)
- Beyond 10 Pages: 10/10- Yahoo.com
- Results: 143,000,000
- Quality: 9/10 (Listings mix universities)
- Beyond 10 Pages: 10/10
- MSN.com
- Results: 34,442,536
- Quality: 9/10 (Prominent universities appear lower)
- Beyond 10 Pages: 10/10
Search Term: "HAMILTON ONTARIO CANADA"
- Google.com
- Results: 3,700,000
- Quality: 10/10
- Beyond 10 Pages: 10/10
- Yahoo.com
- Results: 14,900,000
- Quality: 10/10
- Beyond 10 Pages: 9/10 (Some keyword-stuffed pages)
- MSN Local
- Results: 1,280,405
- Quality: 9/10 (Random placements)
- Beyond 10 Pages: 10/10
Results Summary
Out of a possible 80 points:
- Google: 80 points
- MSN: 76 points
- Yahoo: 73 points
Total search results delivered:
- Google: 752,400,000
- Yahoo: 1,698,900,000
- MSN: 511,015,171
Despite Yahoo's vast number of search items, MSN and Google outperform in quality, even with fewer results.
Conclusion
Yahoo, with its massive database, needs to refine its search results to enhance quality. Meanwhile, Google and MSN have successfully maintained relevant outcomes within a smaller pool.
For Yahoo to threaten Google's lead, they must balance quantity with enhanced quality?"and quickly, before Google raises the bar even higher.
You can find the original non-AI version of this article here: Search Engine Wars - Quality Searches Vs Quantity .
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