Redirecting web traffic to a new location

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Redirecting Web Traffic to a New Domain


Summary

Moving a website from one domain to another can seem daunting, especially because it risks breaking all existing links and causing 404 errors. However, by setting up redirects from the old domain to the new one, you can seamlessly transition without losing traffic or search engine rankings.

Keywords

Web Traffic, Web Design

Article


When transitioning a website from one domain to another?"say from OLDSITE.COM to NEWSITE.COM?"it's crucial to maintain incoming links to prevent 404 errors. These errors occur when visitors, using outdated search engine listings or links, cannot find your page. By implementing redirects, you can guide visitors smoothly to your new site, preserving your traffic and search engine positioning.

Keep the Old Site Active

Before making any changes, keep the hosting for your old site active. This allows incoming visitors to be redirected to the new domain without interruption.

Use 301 Redirects

A 301 redirect is a permanent redirect that informs search engines that a page's URL has changed. This signals search engines to update their indexes from the old URL to the new one?"a process that can take a few months.

Editing the .htaccess File

You'll need to edit the .htaccess file, a simple text file with instructions for your web server. Be sure to use plain text editors like Notepad?"not Word, as it can insert unwanted formatting.

If Site Structures Are Identical

If your new site mirrors the old one, add this to your .htaccess file:
```
Redirect 301 / http://www.NEWSITE.COM
```
Upload this file to your website's root directory, typically `/public_html/` on Linux systems. This will redirect all traffic from the old domain to the new one.

If Site Structures Differ

If the new site’s structure differs, you'll need to map each old URL to its corresponding new URL. For instance:
```
Redirect 301 /dogtraining/ http://www.newsite.com/info/dog-training.html
```

This format maps the old path (minus the domain) to the full new URL, ensuring visitors reach the correct new location.

Handling Multiple Redirects

If multiple pages need redirects, set each one on a new line:

```
Redirect 301 /dogtraining/ http://www.newsite.com/info/dog-training.html
Redirect 301 /policedogtraining/ http://www.newsite.com/info/police-dog-training.html
Redirect 301 /dogtrainingvideos/ http://www.newsite.com/info/dog-training-videos.html
```

Conclusion

Setting up 301 redirects can be time-consuming, but it's invaluable for preserving your site's traffic, ranking, and profitability. Properly implementing these redirects ensures a smooth transition, maintaining the integrity of your site's presence online.

You can find the original non-AI version of this article here: Redirecting web traffic to a new location.

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