Online Marketing - Where Do I Start
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
Online Marketing ?" Where Do I Start?
Summary
“I feel I’m suited for marketing, public relations, and sales, but I'm unsure where to begin. What percentage of marketing is online, and how do I get started?" ?" FudruckusIntroduction
I recently received a question on one of my YouTube blog marketing videos asking about the transition to online marketing. While I can't provide an exact percentage of marketing that happens online, it's enormous and continually growing. Just consider how often you see web addresses in TV commercials.Companies invest millions into online marketing, and with the increasing number of internet users, it's one of the most accessible and cost-effective marketing platforms. However, it’s crucial to understand that successful online marketing requires time, effort, and investment.
Debunking the Myths
A common misconception is that online marketing is effortless and immediately profitable. Having been in the industry since 1995, I can assure you that success doesn't come from minimal effort or a quick fix.Basics of Online Marketing
To begin, consider what products or services you want to market. Not everything performs equally well online. A wise man once advised me to ask:1. Where can I get it?
2. How much does it cost?
If these questions are easily answered, it might not be suited for online marketing. For example, toothpaste is easily found and cheap, making it unsuitable for online sales. However, custom skateboards, which require more searching, could be ideal.
Identifying a Good Niche
1. Community Presence: Find niches with strong communities, such as bikers or woodworkers.2. Passion and Emotion: Target groups that are emotionally invested in their interests, like devoted pet owners.
3. Spend Patterns: Choose markets where participants are willing to invest money regularly.
Keyword Research
Conduct thorough keyword research to assess search volume and competition in your chosen niche. Aim for specific keywords with high search volume and low competition. Tools and resources for keyword research can be invaluable.Analyzing Competition
Investigate the top websites for your targeted keywords to analyze:1. Professional design
2. Clear calls to action
3. Compelling and current content
4. What they do well
5. Areas where they fall short
Stand Out from Competitors
Assess whether you can realistically compete, taking into account your resources and commitment. If large corporations dominate the niche, consider a different market.Building Your Website
Once you select a market, build and optimize your site for your top keywords. WordPress is an excellent platform for constructing search-engine-friendly websites, even if you don’t use its blogging features.Steps to Set Up WordPress
1. Register a Domain: Include relevant keywords.2. Set Up Hosting: I recommend Host Gator for reliability and affordability.
3. Choose a Quality Theme: Premium themes often provide better design and functionality.
For WordPress setup and plugin tips, visit 1Cat.biz to improve your site's functionality and performance.
Driving Traffic to Your Blog
Traffic is essential for sales. Learn from the experts in traffic generation and search engine ranking. Programs like Social Power Linking have significantly boosted traffic to my sites.Conclusion
Successfully venturing into online marketing requires dedication, research, and smart strategy. For continued learning and success, immerse yourself in reliable resources and communities.To your success,
Barry O.
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