One Philosophy Rant on Online Marketing
Below is a MRR and PLR article in category Internet Business -> subcategory Internet Marketing.
One Philosophy on Online Marketing
Unpacking the Potential of Online Marketing
Online marketing often receives harsh criticism in the media. However, it stands out as one of the most remarkable aspects of the internet?"once you grasp its intricacies.
The Advantage of Online Marketing
Mastering online marketing allows you to prioritize your time over financial resources when promoting your business. It provides access to a broader audience than traditional brick-and-mortar setups, leveling the playing field with larger companies that typically use hefty budgets to overpower smaller competitors in the physical world.
Online marketing not only equalizes competition with larger companies, but it also gives you a unique advantage through what I call the leverage and adaptability advantage.
Levelling the Playing Field
Imagine creating a breakthrough software and launching a small business in the physical world. If larger corporations see you as a threat, they might buy you out or use their vast resources to eliminate you. In the digital realm, however, the dynamics change.
Online marketing levels the playing field for all businesses, big or small. A crucial factor here is search engine optimization (SEO). No matter how much a dominant company invests in search engine rankings, they can't inherently outdo you. They have no unfair leverage since there's no one to influence. Their best option is to purchase ads, which consumers often overlook. If you achieve top rankings on Google, Yahoo, and MSN for your keywords, competitors can only surpass you with superior optimization?"not money alone. This wouldn't be feasible in the physical world without substantial financial power.
Overcoming Arrogance and Wasteful Spending
Another reason to embrace online marketing is the inefficiency of traditional tactics. Leading brick-and-mortar companies often rely on marketing firms for TV, billboard, and magazine promotions. These firms usually handle their online efforts too, but dominating them on search engines is surprisingly easy. They waste funds throwing money at the problem?"a strategy that consistently fails online.
In contrast, you're not going to waste money on ineffective banner ads. Instead, you'll focus on search engine optimization, whether independently or with a reputable team. While larger companies spend $20 per ad click, you'll profit from organic traffic thanks to your top search engine rankings.
Final Thoughts
Does online marketing deserve its bad reputation? Occasionally, perhaps. But once you unlock its potential, you'll never criticize it again.
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